Ariana Grande looks radiant in promo for r.e.m. beauty… days after hitting back at body shamers

Ariana Grande slipped back into promo mode for her cosmetic brand rem beauty in a new video posted to her Instagram Stories.

In the new clip posted on Sunday, the pop superstar can be seen talking on a cell phone for the first time, looking radiant with her eyes and lips all made up with products from her makeup line.

At first she seems to exude a timid, shy demeanor by moving her eyes wanderingly while subtly puckering her lips.

After a few seconds, the close-up photo pulls back to give her 367 million fans and followers a first look at the black spaghetti strap top she’s wearing that features a plunging neckline.

The second angle also gives viewers another look at her rem beauty makeup, as she stares straight into the camera.

After putting the phone down, the Wicked actress can be seen doing a light brow lift, seemingly in a move to draw attention to her brows, while offering a bit of a confident pose.

By the third clip, the video turns into a makeup tutorial, complete with a split screen showing Grande applying lipstick to both boxes.

For the final shot, Grande shows her playful and flirty side by blowing a kiss to the camera

In the promotional piece, Grande, 29, has dyed her hair platinum blonde and styled it long, straight and down over her chest and well past her shoulders, parted to the left.

She admitted that she spent two years working on the brand ahead of its November 2021 launch, and the company’s name – rem beauty – was inspired by her song REM which appeared on her fourth studio album Sweetener (2018).

The first product ‘licorice’ mainly focused on the eyes, because they are: ‘our main gateways to our dreams, our emotions, our everything’, she said in a promotional campaign at the time.

Eye products created include fine pointed eyeliner markers, which was used in her latest promo video on Instagram, as well as liquid eyeshadow in a range of matte and glitter shades, and a mascara.

While discussing the type of look that inspired her to create brake beauty, Grande revealed that To tempt that she’s “always kind of drawn to the ’50s, ’60s and ’70s for glam references,”

“I always imagined myself in a different time period. I’ve always wanted to wear that makeup, wear that hair, wear those outfits, want to be artists,” she added.

Her latest promo video comes just days after her pushed back against body shamers who criticized her more recent weight and facial changes.

In a TikTok video, Grande discussed all the recent chatter about her appearance on social media, while offering some explanations for her physical changes.

Despite some fans’ opinions, the Thank U, Next star believes she is healthier now than she was in the past.

“The body you compared my current body to was the unhealthiest version of my body,” she said, before revealing that she was on multiple antidepressants and alcohol at the time, while eating poorly and experiencing the low point of her life. .

She further emphasized that there are many different versions of beautiful and healthy, and that people should remember that they do not know her personally, nor know the details of her physical or mental health.

The Florida native encouraged fans and followers who experienced similar judgment about their appearance or health, saying, “You’re beautiful no matter what stage you’re in.”

She ended the video by sending love to her fans regardless of their looks or circumstances and wishing them a nice day.

The singer has been open about her struggles with anxiety, depression and post-traumatic stress disorder (PTSD), which she developed after the tragic bombing at her 2017 concert in Manchester, England.

Grande has been hard at work shooting the film adaptation of Wicked in London, England since December 2022.