The best (and worst!) April Fools’ Day pranks of all time: From Big Ben going digital to a bountiful Swiss spaghetti harvest – so did you fall for any?

Marmite massage oil

In an unlikely collaboration, Marmite and Ann Summers teamed up in 2024 to release a ‘kissable massage oil’.

A response to the announcement on social media asked, “Why are all the April Fools products things we REALLY WANT?”

easyJet Holibobs is rebranding

Following ‘extensive market research’, real airline easyJet has rebranded their package holiday company as ‘easyJet Holibobs’.

The ‘strategic move’ followed the realization that ‘holibobs’ had been searched 35 million times on TikTok.

Domino’s frozen pizza

Domino’s pretended to delve into frozen pizza, which fooled a lot because it was just too plausible.

Many commenters suggested that this is actually something the pizza pros should look into.

From Curly Wurly to Straight Waighty

To ‘streamline’ their confectionery range, Cadbury launched the all-new Straighty Waighty on April 1, 2024, replacing the much-loved Curly Wurly.

Given the silly timing, a number of reactions to the announcement on social media actually suggested that they would like one of the bars.

Fragrance paint from Dulux

Dulux has broken new ground by launching a range of ‘limited edition’ fragrance paints with scents such as Hazelnut Truffle, Caramel Cream and Cookie Dough.

When they announced it was a joke, they said, ‘Gotcha! Did you fall for it? Of course, we haven’t *actually* launched this one, but never say never, right? PS Don’t smell the paint, boys.’

Just Stop Oil signs sponsorship deal with Gorilla Glue and considers launching ‘signature emulsion’ paint with Dulux

Just Stop Oil has announced that it has entered into a partnership with Gorilla Glue, the American glue manufacturer.

Such a union could help the environmental group, as activists have been known to glue themselves to the surface during controversial protests.

Mark Mercurio, President and Chief Executive Officer of Gorilla Glue, said of the deal: ‘We feel that the opportunity to showcase Gorilla Glue’s robust adhesive range to the public in the context of Just Stop Oil’s disruptive actions is simply a match made in is. heaven.

‘From adhesives to roads or government services, our incredibly strong range of polyurethane epoxies keep environmental defenders in place for longer.’

Jeremy Vine’s £400 drone, which captures footage of his famous cycling trips, is taken out by ‘hawk or a red kite’ in Hyde Park

Jeremy Vine’s legendary bike rides through London – often involving arguments with drivers – have become a Twitter staple.

But the broadcaster’s tour of Hyde Park in the early hours of this morning encountered a different kind of clash.

Vine wrote: ‘WHAT BRIGHT – using a drone for today’s early bike ride and it was taken out by a hawk or red kite in HYDE PARK FFS. Smashed to pieces, £400 gone in a second.’

It seems that some of Vine’s critics were immune to the possibility of an April Fool’s joke.

Harry Speakup wrote: ‘How much of a pollock does a man have to be to allow a drone to hover above him when he’s causing chaos.’

England Cricket white ball captain Jos Buttler announces he is changing his first name to ‘Josh’ after years of mispronouncing it

England Cricket shared a very special video message from captain Jos Buttler this morning.

In it, Buttler, 33, opened up about the deeply personal damage of being wrongly called ‘Josh’ throughout his life – from birthday cards from his mother to the engraving on his MBE.

“So after 13 years of representing my country and two World Cup victories, it is finally time to solve the problem,” he said.

“To settle the problem once and for all, I am officially Josh Buttler,” he said, signing a name change.

The director shouts, “Okay guys, that’s a cut. Thanks Jos!’

Purplebricks’ AI-powered ‘BS Detector’ warns house hunters every time real estate agents bend the truth

Online real estate agent Purplebricks promised to revolutionize the house hunting experience by launching an AI-powered mobile phone app that will allow buyers to alert unreliable agents.

The app would act as a lie detector and ‘beep’ every time your guide told a lie about the property you were viewing.

Using the magic of artificial intelligence, your phone picks up strange sentence structures, phrases, tone and pauses in speech, indicating that something strange is going on.

CEO of Purplebricks, Sam Mitchell, said: ‘It’s time to call “BS” on some of the sneaky tactics used by estate agents in the UK.

“We are incredibly proud to bring this essential and groundbreaking new app to market, putting real power in the hands of house hunters.”

Unfortunately, all hopeful house hunters received an error message as soon as they tried to download the app.

Burns Pet Nutrition Announces Collaboration with Garfield Movie with ‘New’ Pet Lasagna

Burns Pet Nutrition has announced, in collaboration with The Garfield Movie, that it is ‘launching’ a Cheesy Lasagna pet food.

The recipe included pet-friendly cheese and delicious and nutritious ground beef between delicious layers of tasty pasta.

Media and influencers were sent mock-ups of the product, and Burns’ Instagram brand representatives were also involved in posting jokes to their social channels.

Kate Johnston, Head of Marketing at Burns Pet Nutrition commented: “We are delighted to announce our partnership with Garfield. Cats and dogs are the heart of our brand and we couldn’t think of a better ginger fluff ball to work with.

“We know Garfield loves human food and while we would never encourage people to feed their pets lasagna, we thought it would be fun to announce our partnership and celebrate Garfield’s love of food with an April Fool’s Day stunt.” ‘