Apprentice runner-up Rochelle Anthony admits she’s delighted with the publicity her salon has gained

On Thursday night, The Apprentice final aired on BBC One.

And on Friday, runner-up Rochelle Anthony, 35, who narrowly missed out on Lord Alan Sugar’s £250,000 investment, appeared on ITV’s This Morning with winner Marnie Swindells, 28.

When asked what she hopes to gain from participating in the show, Rochelle admits, ‘The exposure and publicity for my business has been second to none.

‘After the pandemic, that’s all I could ask for. I feel like a winner.

The glamorous beauty professional, who calls herself “the Kim Kardashian of the business world,” owns The Dollshouse Salon in Milton Keynes.

Beauty business: The glamorous beauty professional, who calls herself “the Kim Kardashian of the business world,” owns The Dollshouse Salon in Milton Keynes.

The two last! Rochelle admitted, “The exposure and publicity for my business has been second to none…I feel like a winner” (pictured with Apprentice winner Marnie Swindells)

On reaching the final, Rochelle admitted: ‘I was pinching myself when I got to the final. It was huge, it was huge.

‘When you first get into the process, you’re so intent on being you. What he wants to see is if you are authentic, genuine and take responsibility.

Of Lord Sugar, he said, “He’s so professional it really keeps him apart.” That is why he is an icon of the industry. He can read people. There’s no point in trying to fool his eyes, he’ll see just fine.

It comes after Rochelle closed five corporations before appearing in the current series of The Apprentice.

She owns The Dollshouse Salon in Milton Keynes, but it hasn’t always been easy for Rochelle as the reality contestant has tried multiple times to make it big.

TV personality Rochelle launched Blow & Glow Ltd in March 2019 but was placed under mandatory cancellation just over a year later in 2020, meaning Companies House has likely applied for the removal of the registration company.

Blow & Glow was officially canceled the following January, disbanding the same month.

In October 2019, Rochelle registered Ultimate Weave Extensions Ltd with Companies House under the name The Invisi Weave Ltd.

Winner! Marnie won £250,000 investment from Lord Alan Sugar

Icon: Of Lord Sugar, Rochelle said: ‘He’s an industry icon. He can read people. There is no point in trying to fool his eyes, he will see it well.

He was notified of a mandatory strike in January 2021 before changing the company name, and was granted another strike in December last year, with the company closing this month if no action is taken.

In April 2020, Rochelle registered The Dollshouse Academy Ltd with Companies House and received a mandatory cancellation in July 2021.

The cancellation action was stayed the same month and in December 2021 the company registered as inactive with just £1 in its accounts.

Meanwhile, The Dolls House Hair and Beauty Ltd was registered with Companies House in 2014 before it was dissolved in August 2021, and The Dolls House Hair Ltd was incorporated in 2014 but dissolved via voluntary cancellation in September 2020.

Rochelle told MailOnline: ‘I have registered a number of company names in the past, which is not uncommon.

‘Business is sometimes trial and error to get to where you finally want to be and that’s where I am now; with a business that I am immensely proud to have created, The Dolls House Salon, and in which I strongly believe.’

It comes after The Dollshouse Salon emerged, owes £65,000 and only has £500 in assets, according to Companies House.

The sums are in stark contrast to the lavish lifestyle that Rochelle portrays for herself on social media.

Real numbers: Rochelle’s The Dolls House salon in Milton Keynes owes £65,000 and only has £500 in assets, according to Companies House

He previously told MailOnline: ‘As many hair salon owners will tell you, the hairdressing industry has been hit hard by the pandemic.

‘I had to close my salon for almost a year. My salon has not fully recovered from the pandemic, and the new cost of living crisis presents another challenge.

‘Its no a secret! I’ve been very open and honest about this on my social media channels and it’s a big reason I requested The Apprentice.

‘I hope to show that my belief in my dream is strong and that it will not deter me from achieving my ambitions.