Apple unveils 2023 App Store Apps of the Year winners while developers ponder a Vision Pro future

What do all Apple app developers have in common? Little more than an almost preternatural enthusiasm for Apple’s platforms and the opportunity to reach the millions of customers in the Apple ecosystem. What turns this excitement up to 11 for them is the chance to be named one of the best apps of the year. I recently met and spoke with some of the fourteen developers of these now award-winning apps. Obviously I asked them about their apps, but what I really want to know is how they are preparing for Apple’s Vision Pro and spatial computing. To my surprise, some of them answered me.

A week after Apple’s App Store editorial team named the forty finalists, the Cupertino Tech giant announced the fourteen app and game winners: the best iPhone, the best iPad, the best Apple Watch and the best Mac apps . Apple even added a new wrinkle this year: cultural impact winners. Apple also selected an app trend of the year, which was, unsurprisingly, Generative AI, although no specific Generative AI app won an award.