Following its partnership with Airtel in India, Apple has announced that it will start offering its TV Plus content as an add-on to Amazon Prime Video in the US later this month. In the coming weeks, Prime Video subscribers in the US will be able to access Apple TV Plus through Amazon’s app. The add-on offers the entire catalog of films and series, for the same price as in Apple’s app. This allows viewers to enjoy original Apple shows without the need for a separate account or billing information. Adding Apple TV Plus to Prime Video will help Apple’s content reach Amazon’s larger audience.
For years, Amazon has allowed the public to watch content from more than a hundred services through Prime Video add-ons, giving customers the convenience of maintaining subscriptions and watchlists within the same cross-platform app. While there has been no official confirmation of this partnership, The Verge reports that the Apple TV Plus add-on will eventually be available to non-US Prime Video users. However, details on specific countries and timelines for the rollout remain unclear. It’s important to note that the Apple TV Plus add-on with Prime Video is different from bundled deals.
In India, Apple has partnered with Airtel to bring Apple TV Plus and Apple Music offers to its customers. The partnership, announced in August, will make Apple Music and Apple TV Plus offers available exclusively to Airtel customers later this year. As part of the deal, Wynk Premium users will switch to Apple Music and receive exclusive offers.
First publication: October 11, 2024 | 11:08 am IST