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LG and Apple are bringing Apple TV Plus to LG’s webOS Hub platform, a version of LG’s smart TV software that licenses it to other TV makers to use on their sets, giving more people access to one of the top streaming services .
The deal means the movie and TV-on-demand service can now land on a wider range of low-cost smart TVs running the operating system, and Spotify rival Apple Music can also be brought to the TVs. The partnership will also bring AirPlay media casting and HomeKit smart home functionality to some TVs running webOS Hub.
Formerly exclusive to LG TVs, the South Korean company started licensing a scaled-down version of its webOS smart TV operating system to other TV makers a few years ago.
The software, called webOS Hub, has become one of the most widely used platforms for mid-range and low-end TVs, with 200 partners in more than 100 countries now licensing the OS, according to LG, including Blaupunkt, Aiwa and Hyundai.
This version of webOS unfortunately doesn’t get the design change and new features you’ll see in the software on the new LG C3 and LG G3 TVs, but it does get at least one feature that was missing.
Analysis: agreement brings Apple closer to Netflix
With a series of well-received and well-watched shows such as Dismissal, Bad sistersAnd For all humanityApple TV Plus is really making strides in its fight to become a genuine alternative to Netflix, especially with the latter’s moves to end account sharing and testing people’s patience.
With the long-awaited likes from Martin Scorsese Killers of the flower moon and the return of a hit comedy series Ted Lasso which will land on the service in the coming months, 2023 should be the service’s biggest year yet.
This new agreement should go some way towards making Apple TV Plus as accessible as Disney Plus and Amazon Prime Video, as it now offers the service to a much wider range of viewers around the world.
While there’s no confirmation on whether Apple TV Plus’ support for 4K, HDR10, HDR10+, Dolby Vision, and Dolby Atmos will be extended to webOS Hub devices, the addition of Home Kit and AirPlay functionality will certainly bring a welcome set of new features. to owners of affordable TVs with the operating system.
If your TV does not support Apple TV Plus power