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Apple Music becomes the new official sponsor of the Super Bowl Halftime Show in a multi-year deal to replace Pepsi who owned the rights since 2012
- Apple Music takes over after Pepsi refused to renew their sponsorship
- Pepsi sponsored the Super Bowl halftime show for ten seasons, with shows that broke records for viewership on broadcast TV and online streaming
- Over 120 Million Viewers Tuned In To The Super Bowl LVI Halftime Show
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The NFL has announced that Apple Music will be the new official sponsor of the Super Bowl Halftime Show early Friday.
Apple Music replaces Pepsi, who sponsored the show for ten seasons. Pepsi reportedly declined the chance to renew their sponsorship.
“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” said Nana-Yaw Asamoah, SVP Partner Strategy for the NFL.
“We couldn’t think of a more suitable partner for the world’s most-watched music performance than Apple Music, a service that entertains, inspires and motivates millions of people around the world through the intersection of music and technology.”
Oliver Schusser, vice president of Apple Music, said, “Music and sports hold a special place in our hearts, so we’re thrilled to have Apple Music be part of the biggest stage in music and football.”
“We look forward to more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”
The NFL has announced that Apple Music will be the new sponsor of the Super Bowl Halftime Show
Apple Music replaces Pepsi as sponsor after 10 seasons and multiple viewer records
According to the league, more than 120 million viewers watched the most recent halftime show in Super Bowl LVI starring Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar and Mary J. Blige. That show also received three Creative Emmy awards.
Pepsi was the sponsor of the halftime show for ten seasons, starting with Super Bowl XLVII where Beyoncé performed. They took over from Bridgestone, who had sponsored the show between 2008 and 2012, from Super Bowl XLII to XLVI.
Headliners of Pepsi-sponsored performances included Beyoncé, Bruno Mars, Katy Perry, Coldplay, Lady Gaga, Justin Timberlake, Maroon 5, Shakira, Jennifer Lopez and The Weeknd.
Two Pepsi-sponsored shows had established record viewership. The last Super Bowl show broke a record previously held by Katy Perry for most-watched halftime show on a network broadcast. Additionally, the Super Bowl LIV Halftime Show starring Shakira and Jennifer Lopez set the record for most YouTube views of a halftime show with 245 million views.
The Super Bowl LVI Halftime Show Saw Over 120 Million People Watch To Watch