Apple is telling developers NOT to use “virtual reality” when talking about Vision Pro

The Vision Pro will go on sale next month, and we just learned that Apple has requested that app developers for visionOS (the operating system that runs on the headset) not refer to visionOS apps as “AR” or “VR.” .

We first heard about Apple’s latest innovation in June 2023, where it was marketed as a spatial computer that combines digital content with the user’s physical environment. It’s also equipped with some serious graphics specs from Apple and visionOS, which is Apple’s “the world’s first spatial computer system”.

At first glance, the Vision Pro certainly seems to be on par with existing Virtual Reality (VR) and Augmented Reality (AR) headsets, so it’s interesting that Apple is going to great lengths to ensure it isn’t mistaken for just one. The de facto ban on AR and VR references (as well as Extended Reality (XR) and Mixed Reality (MR)) was noted in the guidelines of the new Xcode update (Apple’s suite of developer tools) that came after the announcement that Vision Pro devices will be available in stores in early February.

Vision Pro

(Image credit: Apple)

Apple lays down the law