Apple is hosting an event today titled ‘Let Loose’ where it could unveil four new products – here’s what we expect to see
For Apple fans, there’s nothing more exciting than an unveiling event.
Now the tech giant is gearing up to host the first of the year β and is expected to unveil at least four new products.
The event, called ‘Let Loose’, will be streamed online on Apple TV, Apple’s website and Apple’s YouTube channel from 10am Eastern Time (3pm BST) today.
Apple has posted a cryptic animated teaser just in case that shows the Apple logo drawn in different colors and styles, including one with a hand holding a stylus.
Apple CEO Tim Cook has already done that told his X followers to ‘sign us up’, referring to what the Cupertino company has in store.
Apple has posted a cryptic animated teaser for the event that features the Apple logo drawn in different colors and styles, including one with a hand holding a stylus (pictured)
Although the company has not yet confirmed which new products will be announced, rumors are circulating furiously online.
Respected Apple tipster Mark Gurman claims that Apple is announcing new iPads today, as well as a compatible Apple Pencil.
“Apple has the opportunity to usher in a new era for the iPad at the ‘Let Loose’ launch event scheduled for Tuesday,” Gurman says in his latest newsletter.
‘The presentation, which is expected to last about 35 minutes, should set the product on a new path.
“New iPads are coming on Tuesday, and Apple must do everything it can to make them real laptop replacements.”
Apple will announce new iPad Pro and iPad Air models with OLED screens, he says, offering better image quality than LCD and MiniLED used in previous iPad models.
The Apple boss has told his X followers to ‘sign us up’, hinting at what the company has in store today. The event will be streamed online on Apple TV and Apple’s website from 10am Eastern Time (3pm BST)
Apple hasn’t released new iPads since 2022. In the photo the sixth generation iPad Pro, released in October 2022
OLED β which provides a richer range of colors and enables faster screen response times β has been installed on iPhones since 2017, but not on iPads.
Because OLED panels don’t require a lighting device called a backlight, they can be incredibly slim and lightweight, so it’s likely these will be the thinnest iPads yet.
Both the new iPad Pro and iPad Air models will be available in two screen sizes: 11 inches and 12.9 inches
Additionally, the Pro model will get a new M4 chip β a component that will power yet-to-be-announced artificial intelligence (AI) features, Gurman says.
If he’s right, the two new devices will be the first new iPads since 2022 and mark the longest wait for new iPads in the company’s history.
There will also be an Apple Pencil for the first time with a pinch gesture for certain actions and possibly ‘haptic feedback’, which will send subtle vibrations to the user’s hand.
Finally, Gurman expects a new Magic Keyboard (Apple’s line of wireless computer keyboards).
βThe new aluminum Magic Keyboard is expected to be more durable, with a laptop-like aesthetic,β he says.
Apple Pencil is a line of wireless stylus pen accessories from Apple for use with supported iPads. Pictured are the first and second generation Apple Pencils
Apple CEO Tim Cook (pictured) also recently teased a big AI announcement, but it’s unclear whether it will take place on May 7 or at WWDC in June
It’s likely that these new devices will hit shelves within a month of being announced today, if Apple’s previous product releases are anything to go by.
In terms of pricing, the addition of the OLED screens will likely push the cost higher than the latest iPad Pro and iPad models released in 2022.
The last iPad Air cost Β£569 and Β£719 depending on storage and Wi-Fi, while the last iPad Pro went from Β£899 to Β£1,429.
While Apple is reportedly working on several new smartphones, they are not expected to be unveiled at today’s unveiling.
The first β the iPhone 16 β should be unveiled in early September and could feature a new ‘Capture Button’.
The second new phone will reportedly be the iPhone SE 4, the latest in Apple’s ‘budget’ SE line, expected to be released in spring 2025.
Meanwhile, Apple is also reportedly working on its first-ever foldable phone, copying brands like Samsung, Huawei, Google, Motorola and many more.
Insiders say Apple’s long-rumored rival to Samsung’s Galaxy Z, Motorola’s Razr Plus and Google’s Pixel Fold now has a working title: the iPhone Flip. Above is a render from YouTuber ConceptsiPhone, who has been experimenting with foldable iPhone designs for years
Shortly after today’s event, Apple’s annual Worldwide Developers Conference (WWDC) will take place June 10-14.
While WWDC generally focuses on new software rather than hardware, the event could even include a major update on Apple’s recent work in AI, where the company has fallen behind compared to rivals like Microsoft and Google.
Apple boss Tim Cook has also teased a “huge” AI announcement coming “later this year” β possibly a product similar to ChatGPT.
Speaking about Apple’s quarterly earnings report in early February, he said: βAs we look ahead, we will continue to invest in these and other technologies that will shape the future.
‘That also includes artificial intelligence, in which we continue to invest an enormous amount of time and effort.
βWe are excited to share details of our ongoing work in that area later this year.β