Apple gears up for ‘Scary Fast’ launch event TODAY – here is everything you can expect

Apple is hoping to offer more tricks than gimmicks later when it hosts a surprise “Scary Fast” launch event before Halloween.

This is unlikely to match the excitement generated by the iPhone 15 reveal last month, but insiders say fans can still expect updates to the tech company’s Mac lineup to accommodate the new processing chips.

Almost every Apple event invitation includes a themed Apple logo that hints at what to expect.

This time, the company’s events page has an animated Apple logo that turns into the Mac’s “Finder” icon, suggesting that’s what the launch will focus on.

Starting at 16:59 PT / 19:59 ET (23:59 GMT) on October 30, the event is scheduled much later than most Apple announcements, and it’s unusual for it to be entirely virtual as well.

Excitement building: Apple has been tight-lipped about what it might have in store for this surprise Halloween event, but the “Scary Fast” tagline could suggest something big

Current Apple Mac prices

iMac 24″

• £1,399 ($1,696) – £1,799 ($2,180.92)

MacBook Pro 13″

• £1,349 ($1,635.39) – £1,549 ($1,877.84)

MacBook Pro 14″

• £2,149 ($2,605.22) – £3,349 ($4,059.98)

MacBook Pro 16“

• £2,699 ($3,271.98) – £3,749 ($4,544.89)

MacBook Air 13-inch (M2 chip)

• £1,149 ($1,392.93) – £1,449 ($1,756.62)

MacBook Air 15-inch (M2 chip)

• £1,399 ($1,696) – £1,599 ($1,938.46)

The latest MacBook Air models include the latest M2 chip

Based on the logo and finder icon, some insiders have suggested that Apple may be preparing to unveil the long-awaited M3 chip.

Tech writer Mark Gurman claims that three of these new Mac chips will be launched at the event.

“The M3 chipset line is set to represent a significant leap from the M2, offering significantly improved speeds as well as better efficiency for improved battery life on laptops.” He said.

Most current MacBooks use Apple’s M2 chip, with the latest M2 models arriving last summer with the updated MacBook Air and MacBook Pro.

Insiders believe the high-end and expensive 14-inch and 16-inch MacBook Pros may be in for an upgrade.

If these more advanced models get the new chips, it will only have been 11 months since their previous upgrades.

Meanwhile, the iMac, Apple’s desktop computer, still uses the older M1 chip and hasn’t been updated in two years.

Many have speculated that this release may see the iMac upgraded to at least the M2 model.

Veteran Apple analyst Ming-Chi Kuo expects the event to see the release of the M3 series of MacBook Pros, although he previously indicated that a release is unlikely until 2024.

While a Mac-related launch is the most popular theory, there have been suggestions that a new iPad could also be on the release schedule.

Earlier this month, rumors circulated that the upcoming release date would see the launch of a new range of tablets.

However, today only saw the announcement of the new Apple Pencil, leading some to speculate that the iPad release may have been pushed back to coincide with the Halloween event.

Apple fans can watch the launch via live stream on the company’s website Homepage And YouTube channel.

It will be unusual because it takes place in the evening instead of the morning like most of the company’s other product announcements.

The only clue to what might be coming is that the Apple logo on the company’s page turns into a version of the Mac’s “Finder” icon

The inclusion of the Mac Finder icon left many commenters in no doubt that there would be a new line of Mac computers released at the Halloween-themed event.

This event comes after the not-so-smooth launch of the new iPhone 15 range that saw problems with the 15 Pro and 15 Pro Max models.

More importantly, some users reported that their phones reached temperatures of up to 48 degrees during normal use.

The problem was so bad that Apple had to release a software update to fix the bug that was supposed to be causing the overheating.

The new iPhones also saw the new titanium frame discolour, and in some cases it appeared to crack easily in users’ hands.

One review posted on YouTube appears to show that the iPhone 15 Pro Max bends and snaps with only a small amount of pressure.

Recently, several users reported on social media that their new phones were showing signs of severe “screen burn-in,” resulting in ghostly images being left on the screen.