Anthony Albanese has been called a 'weak' prime minister and a 'beta male' who is a 'follower, not a leader' and not doing enough to tackle the cost of living crisis.
Mr Albanese, who led Labor to victory in the May 2022 federal election, has also been described as 'bland'.
The shocking swear words emerged in focus groups held by RedBridge in marginal seats in Queensland and South Australia News Corp.
It followed opinion polls showing Albanese's popularity in freefall as voters abandoned Labor after an embarrassing series of policy failures.
That poll showed the Prime Minister's approval rating had fallen to the lowest level since Labor came to power 18 months ago.
Anthony Albanese (pictured right with his partner Jodie Haydon) has been called a 'weak' Prime Minister and a 'beta male' who is a 'follower, not a leader'
The government's vote share fell by four points to 31 percent in just three weeks, while the coalition's vote rose by one point to 38 percent – the highest support since the May 2022 elections.
On a two-party preferred basis, Labor and the Coalition are tied 50–50 in the poll, which would likely result in Labor losing five seats and its majority if an election were held now.
Dissatisfaction with the Prime Minister continued with personal attacks, such as one saying that Mr Albanese 'wants to be liked, but doesn't make strong decisions'.
The focus groups were held in Brisbane's tightest seatsGriffith and Ryan in Queensland and Sturt and Boothby in South Australia – voters where people are struggling economically.
“He hasn't really addressed the cost of living and I understand there are global factors at play, but I don't think he's taken much concrete action on it,” one attendee said.
The cost of living in Australia and Labor's inability to make a dent there were the factors that focus groups kept coming back to, with some complaining that Mr Albanese is spending too much time abroad.
“I just don't see much action on cost-of-living pressures. He is missing and now he is fleeing abroad again,” one person said.
Even the rugby league team that follows the Prime Minister was criticized, with one voter saying: “He plays on Australian colloquialisms and wears that bloody Rabbitohs cap, it makes me cringe.” It looks so staged.'
One voter said Mr Albanese is 'wearing that bloody Rabbitohs cap, it makes me cringe. It looks so staged.' The Prime Minister is pictured wearing a Rabbitohs scarf
The only silver lining for Mr Albanese is that some voters see him and Labor as bad, but not as bad as the alternative.
One pointed out that the government is “still dealing with all the debt left behind by the previous government”, while another said that compared to Opposition Leader Peter Dutton, Mr Albanese is “the lesser of two evils”.
'I now only see worse and worse in politics. Albanian is worse, but not worse,” said another.