Another storage vendor aims to launch a 30.72TB SSD in 2024 and it’s worth watching: Phison unveils Pescari X200 in plans to compete with its own data center customers

By James On May 26, 2024

Phison has announced its new brand of Pascari SSDs, aimed at enterprise and data center applications.

The company says the move is, predictably enough, “in response to the exponential growth of AI technologies and the increasing demand for high-performance storage solutions capable of managing extensive data sets and intensive workloads.”

The Pascari brand was unveiled with the launch of the X200 series, Phison’s first PCIe Gen5 Enterprise SSDs. The company says these are designed to meet the highest performance demands, massive storage needs and advanced firmware requirements.

Competing with its own customers

The introduction of the Pascari brand is also intended to expand Phison’s market reach and increase the accessibility of its enterprise SSD solutions through industrial and commercial channels. The full Pascari SSD range includes the Performance X Series, AI Series, Data Center D Series, SATA S Series and Boot Drive B Series.

Phison’s Pascari They offer PCIe Gen5x4 Dual/Single Port, variable capacities from 1.6 TB to 30.72 TB, impressive sequential read and write speeds of 14.8 GB/s and 8.7 GB/s respectively, and strong security measures.

Although creating your own SSDs may be an unavoidable step, such as ServeTheHome notes: “At the same time, this will cause some chaos. Phison is now competing with some of its customers. This inevitably leads to problems in relationships. It will be interesting to see how this will shape the market in the coming quarters. Yet for Phison, the BOM cost for a modern data center SSD is dominated by the NAND content. As a result, sales of a completed SSD (which the company has been doing for years as an OEM/ODM model) generates much more revenue per SSD than sales of the controller alone.”

“The introduction of the Pascari brand marks a milestone for Phison as we continue to innovate and lead in NAND Flash technology,” said KS Pua, CEO of Phison. “Our commitment goes beyond products; With Pascari and our IMAGIN+ design services, we enable organizations to build custom flash storage architectures that precisely fit their performance requirements, ensuring accelerated business growth and improved value creation.”