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We’ve already seen several price leaks for the Samsung Galaxy S23, but they don’t stop for the phones’ expected launch on February 1. We now have information on prices in Turkey, Germany and India.
Even if you don’t live in those countries, these are important features of how the handsets will be priced globally. For example, in Turkey (from Roland Quandt (opens in new tab) through Notebook check (opens in new tab)), the Galaxy S23 phones will cost significantly more than their Galaxy S22 predecessors.
The starting price for the least expensive Galaxy S23 model will apparently be 50,000 Turkish lira – that works out to about $2,660 / £2,145 / AU$3,740, which is a small fortune. The main reason is high taxes on imported electronic goods.
Germany and India
Rumors of German pricing for the Galaxy S23 phones have surfaced elsewhere in the world WinFuture (opens in new tab) (through GSMArena (opens in new tab)). With starting prices of € 949 (S23), € 1,199 (S23 Plus) and € 1,399 (S23 Ultra), each a jump of about € 100 compared to the predecessors from 2022.
Finally there are prices for India, which according to MySlimPrice (opens in new tab) (through Notebook check (opens in new tab)) will also be higher than the price we saw for the Galaxy S22. Here, the S23 series reportedly starts at 79,999 Indian Rupees.
All of these leaks suggest you’ll pay more for a Galaxy S23 phone than you would for a Galaxy S22 phone, though they’re yet to be confirmed – although Samsung is already offering a number of Galaxy S23 deals.
Analysis: price matters
Galaxy S23 pricing rumors haven’t been particularly consistent so far, though it looks like Samsung might at least match the Galaxy S22 price in the US. Elsewhere, as you can see above, it looks like a different story.
Price leaks for both Australia and South Korea suggest the 2023 phones will cost a little more than their 2022 equivalents. That’s consistent with the leaks from Germany and India, while Turkey is a bit of an outlier.
All sorts of factors, of course, affect the price, including taxes and production costs, and not all of them can be controlled by Samsung. However, the company knows it needs to release an attractively priced phone to attract buyers.
When you consider that the Google Pixel 7, for example, is available for a starting price of $599 / £599 / AU$999 (to match the Pixel 6), Samsung will have to release a very special smartphone to justify the extra money it’s going to cost.