Angry Juventus fans cancel Sky, DAZN subscriptions in £136m protest at club being docked 15 points
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Thousands of angry Juventus fans cancel their Sky and DAZN subscriptions in protest that the club was awarded 15 points after the investigation of their transfer transactions… and the hack could cost broadcasters up to £136M in turnover.
Around 500,000 frustrated Juventus supporters canceled their sports TV subscriptions in protest of their club’s 15-point deduction.
The Italian giants were discounted 15 points by an Italian court after an investigation into their transfer dealings, which also saw Tottenham boss Fabio Paratici handed a two-and-a-half-year ban for his role.
And in response, half a million angry fans are canceling their Sky and DAZN subscriptions in protest of the decision, a stunt that will cost the broadcasters around £136m in turnover.
Half a million angry Juventus fans have canceled their Sky and DAZN TV subscriptions
The Italian giants were stripped of 15 points after an investigation into their transfer transactions
The Federal Prosecutor’s Office made the sensational call to take 15 points from Juve, handing out fines only to the other clubs involved.
Italian publication Corriere della Sera is reporting that the hail of canceled subscriptions has created an “unprecedented financial chasm” in the first massive hit to pay-TV subscriptions in Italian soccer history.
Sole24Ore adds that around £275 per year is made from an average unique subscriber over the course of the season, which means that with 500,000 cancellations, TV companies would lose around £136m.
With the latest 2020-21 Italian Football Federation report stating that 47 percent of broadcasters’ total revenue comes from those subscriptions, fans abandoning them en masse would short-circuit the entire Serie system. A.
The deduction dropped Massimiliano Allegri’s team from third to 10th place in Serie A.
The mass protest by frustrated fans could cost broadcasters around £136m in turnover.
A StageUp and Ipsos survey indicates that Juve fans have by far the most season tickets in Italy, almost three times as many as Inter Milan.
More cancellations are expected amid ongoing protests on social media, with the hashtags #DisdettaDAZN and #DisdettaSky (disdetta meaning cancel) trending on Twitter, receiving more than 11,000 tweets in just a few hours.
Corriere del Mezzogiorno reports that in the Puglia region, largely made up of Juve fans, there have been 13,000 cancellations in just 24 hours, a practice that could become the default stance across southern Italy.
Juventus is the most followed team in Italy, with more than 8.73 million fans out of around 14 million in total. Losing a significant chunk of this audience could mean streaming giant DAZN, which has 2 million subscribers in Italy and shows every Serie A game, will see its coffers collapse.