Anastasia Beverly Hills releases new makeup kit to create your next glam eye look

Daily Mail Australia may earn commission from some links on this page.

revolutionary makeup brand anastasia beverly hills has launched a new product to spice up your eye makeup for early fall.

He Mini Soft Glam Trio Kit ($63.90) features three exclusive products from the ABH range, including the Mini Soft Glam Eyeshadow Palette, Full-Size Satin Lipstick in Dusty Rose, and Mini Lip Liner in Dusty Rose.

He Soft Glam Eyeshadow Palette Features 14 highly-pigmented, easy-to-blend shades, from essential mattes to glamorous shimmers for maximum versatility and creativity with all your day-to-night looks.

For instant bragging rights, apply the Mascara Bragto create that dramatic, full-bodied effect with an intense jet black color that blends perfectly with your shadows.

The Soft Glam Eyeshadow Palette features 14 highly-pigmented, easy-to-blend shades, from essential mattes to glamorous shimmers for maximum versatility and creativity with all your day-to-night looks.

Finish with Clear brow gelAn invisible formula that grooms and sets brow hairs for a clean, polished hold without stiffness.

And until March 20 at 8:00 p.m., customers can get 10 percent off the kit and an additional five percent and free shipping with code SETS5.

Anastasia Soare is the CEO and founder of anastasia beverly hillsone of the most reputable makeup brands in the world.

But before she was a billionaire beauty guru, Anastasia lived in Romania and studied at art school, learning the history of the ‘golden ratio’, which would become her brand’s signature brow shaping technique.

Although it is related to mathematics, Anastasia was able to see it applied to the human face, and more directly, to the eyebrows, to obtain the perfect shape on each face.

But before she was a billionaire beauty guru, Anastasia lived in Romania and studied at art school, learning the history of the ‘golden ratio’, which would become her brand’s signature brow shaping technique.

Anastasia left Romania in 1989 and immigrated to the US in search of something more ‘meaningful’ because she believed with all her heart that she wanted to do something she loved and would be important (pictured with Kim Kardashian)

“We studied light and shadow, balance and proportion, and years later I realized that the same principle could be applied to beauty, from brows and contouring to eye shadow and lips,” she previously said. to FEMAIL.

“Growing up, I also spent a lot of time in my mother’s workshop. It was there that I first learned the concept of proportion, that different angles and settings hitting certain unique body parts could be instantly more flattering.

‘She was also my entrepreneurial inspiration. My mother worked tirelessly and made her clients feel their best. She was the one I wanted to emulate when I started in business.’

Anastasia left Romania in 1989 and immigrated to the US in search of something more ‘meaningful’ because she believed with all her heart that she wanted to do something she loved and would be important.

“I’ve always been interested in beauty, but I got a job as a beautician out of necessity,” she said.

“I’ve always been interested in beauty, but I got a job as a beautician out of necessity,” she said.

‘I was an immigrant, and it was a job I could do without having to speak the language. As I worked, I noticed a glaring gap in the market: no one was paying attention to her eyebrows.

‘I had this stroke of inspiration that maybe the same golden ratio I learned in art school could be applied to shaping the brows, bringing balance and proportion to my clients’ faces. The concept took off.

‘And when I later realized that brow products didn’t exist either, I was excited to fill that niche as well. Finding new and innovative ways to offer our customers something of quality has become a passion that drives me every day.’

Anastasia has a now patented three-step golden ratio modeling technique that is applied to the core of every product the company makes.

“I had discovered the ultimate formula for brows perfectly matched to an individual’s bone structure, and the results were amazing,” he said.

“I had discovered the ultimate formula for brows perfectly matched to a person’s bone structure, and the results were amazing,” he said.

‘But the owner of the salon I worked at didn’t think brows were a profitable separate service, so I decided to go off on my own to pursue my vision. that was how anastasia beverly hills born.

“I have spent countless hours working, honing my craft and striving to be the best. My success was a combination of inspiration, innovation and a lot of hard work.’

Her best advice for women and men trying to perfect their brows at home is to remember that they need to be filled in with ‘ombre’ to make them look more natural.

“To achieve this effect, go in with a light hand and start applying the product on the arches, working toward the tail,” she said.

‘Then, with the last rest of the product, fill in the inner part of the eyebrow.’