‘The most famous woman in men’s tennis’ has given an Australian fashion brand its seal of approval.
Morgan Riddle, 27, is a US-born content creator whose other half, Taylor Fritz, is currently ranked number 4 in the world.
The glamorous blonde took to her social media channels on Wednesday – where she has 576K TikTok and 417,000 Instagram followers respectively – for crying out loud Sydney mark, I’m Delilah.
Morgan modeled a two-piece cherry set from the label she wore on the right Australian Open.
‘The style in it Melbourne is very neutral, so of course I’m like “let’s wear the loudest color possible,” Morgan mused in a ‘Get Ready With Me’ video posted to TikTok.
“However, the Australian girls uniform looks like a tank top and maxi skirt…in my opinion. So I’m not exactly trendsetting.’
Morgan Riddle, 27, is a US-born content creator whose other half, Taylor Fritz, is currently ranked fourth in the world
“I’m obsessed,” Morgan Riddle said while promoting the Sydney-based label
Morgan completed her look with a pair of white heels from Australian shoe brand Tony Bianco, two-tone earrings and a pair of dark shades.
“I discovered this Sydney brand last week and literally ordered the entire website,” she captioned a photo shared to her Stories, with a link to her $250 ensemble.
“I’m obsessed.”
“I learned that American shipping and Australian shipping are not the same,” Morgan said, explaining her last-minute effort to pull the outfit together.
‘This put me in the difficult situation of having to get my competition outfit on the day of the competition.’
Morgan completed her look with a pair of white heels from Australian shoe brand Tony Bianco, as well as two-tone earrings and a pair of dark shades.
Although she would have preferred to bring a white handbag to make her outfit more cohesive, she said it just wasn’t big enough to carry everything she needed for the long day.
2025 marks Morgan’s fourth summer Down Under and she has been adopting the Sydney lifestyle in recent weeks, staying with her friend Sarah Maloney in Bondi.
Morgan met her partner Taylor on celebrity dating app Raya in 2020, during the early months of the pandemic in Los Angeles.
Their home is less than 2 km from the wildfire evacuation zone.
Morgan met Taylor Fritz through celebrity dating app Raya in 2020, during the early months of the pandemic in Los Angeles
Morgan’s internet personality career began in Australia in 2022, when she tried on outfits for the Australian Open on TikTok. 2025 is her fourth summer Down Under
‘I have given a foreword [the relationship],” Taylor told the New York Times in a recent profile of his partner for the Style section.
“I was like, ‘Look, this isn’t how it’s going to be. I don’t have this free time. I’m going to travel every week.’ But I also said, “You know, it’s not a bad deal; you can travel all over the world, if you’re up for it.”
She liked the deal, and he liked her. They moved in together after only a few weeks of dating.
Morgan’s internet personality career began in Australia in 2022, when she tried on outfits for the Australian Open on TikTok.
The first video she made has since been viewed by millions of people, and her status has evolved into her appointment as “Wimbledon Threads”, a video series about fashion at the British tournament.
Her income from one TikTok is about five times what she made in a month at her previous 9-to-5 job, Morgan said.
The Minnesota-born beauty previously served as media director for an organization that brought video games to children’s hospitals.
But accompanying her boyfriend around the world for about 35 weeks a year isn’t all glamour.
“If his ranking had dropped, they would say it’s my fault,” Morgan told the publication.
In the piece, she is described by her brand colleagues as one of the few WAGs determined to build her own career, rather than riding on her partner’s athletic coattails.
Her travel vlogs, shared on her YouTube channel, are now another major source of income for the couple.
In her latest video, Morgan said spending Christmas Day at Bondi Beach was a ‘culture shock’.
‘People were so drunk. It was wild.’