AMD’s Strix Point processors are important to AMD – important, even, because they’re laptop chips that will serve as the engine for Copilot+ PCs – but if the rumor mill is anything to go by, there’s one thing Team Red can’t settle for take: a name.
This new Strix Point leak comes from Golden Pig Upgrade, a regular in the hardware spill scene. If VideoCardz noted, further Bilibili the leaker claims that AMD has now renamed its top-end Strix Point CPUs to Ryzen AI 9 HX 370 and the 365.
So aside from being hopelessly clunky in our books – essentially a five-part name – this is now the Ryzen AI 300 series we’re looking at, while AMD would previously call them Ryzen AI 100.
And remember: before that, they were Ryzen 8000 or Ryzen 9000 series laptop processors. But it’s clear that Team Red has decided that the name should reflect the AI acceleration on board Strix Point (which offers an NPU in the same ballpark as the new Snapdragon X Elite, meaning it can be used for Copilot+ PCs and their advanced AI features such as Remind).
There is confusion
Confused? We wouldn’t blame you. As the leaker points out, this also has a rather childish aspect if we look at the name of Intel’s next generation of laptop CPUs with a heavy NPU on board (also intended for those Copilot+ PCs). That generation is Lunar Lake, also known as Intel Core Ultra 200.
It appears that if this new rumor is true, someone at AMD was suddenly hit with the grim realization that Ryzen AI 100 and Core Ultra 200 were what put Intel at the forefront of these next-generation mobile CPUs.
The obvious solution: Ryzen AI 300, which is clearly better than Core Ultra 200 (exactly ‘100’ better, in fact – you can’t argue about cold, hard numbers, after all).
Okay, so yeah, we can poke fun, roll our eyes, and so on, but assuming this rumor is true, there’s some sad logic to the possibility. Some consumers may be tempted by looking at a larger number on the spec sheet of two similar looking laptops.
In a way, we get it, and so fair enough, AMD: go with Ryzen AI 300 if it makes the marketing department happier. However, try to reduce the rest of the clutter a bit if possible, because as mentioned, we don’t really like the feel of these rather long, claimed five-part names.