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NFL is coming to Black Friday! Amazon will start streaming a game on the day following Thanksgiving next year, after striking a deal worth up to $100m
- The NFL is reportedly adding a game on Black Friday beginning with in 2023
- Amazon ‘will broadcast the game on its streaming service for as much as $100m’
- The tech giant already paid $1 billion for Thursday Night games through 2023
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Attention Black Friday shoppers: You might be missing an NFL game.
The league is looking to expand its long-held Thanksgiving dominance by adding a game to the schedule for the following Friday, most likely beginning in 2023, a source with knowledge of the deal has confirmed to DailyMail.com. Sports Business Journal was the first to report the news.
Amazon will stream the Black Friday game, according to SBJ, and could pay handsomely to do so. The conglomerate and streaming service giant already paid a reported $1 billion for the rights for Thursday Night Football from 2023 until 2033. Adding a premium, nationally televised game on Black Friday could cost between $70 million and $100 million, according to NBC Sports’ Peter King.
‘That’s in the same neighborhood of what network partners have paid for wild-card playoff games,’ King wrote earlier this year.
The NFL s looking to expand its long-held Thanksgiving dominance by adding a game to the schedule for the following Friday, most likely beginning in 2023, according to a new Sports Business Journal report. A Black Friday game would be considered another victory for NFL commissioner Roger Goodell, who has booked media deals worth more than $113 billion over the next decade
Fans wear turkey hats in honor of Thanksgiving as they attend the game between the Kansas City Chiefs and the Los Angeles Rams at Los Angeles Memorial Coliseum in LA in 2018
The NFL has dominated the Thanksgiving television schedule for years, broadcasting a string of games, traditionally involving the Detroit Lions and Dallas Cowboys. This year’s triple-header features the Lions and Buffalo Bills in the early game, followed by the Cowboys and New York Giants, and finally, the New England Patriots against the Minnesota Vikings.
The Thanksgiving Day games typically dominate in the Nielsen Ratings.
Last year, for example, the two afternoon games averaged more than 35 million viewers.
Black Friday has traditionally been about leftovers and college football, but with hardly the same audiences as Thanksgiving’s NFL games.
For instance, 2020’s Notre Dame-North Carolina game on ABC drew 6.1 million viewers, which was seen as a particularly strong showing at the time.
Amazon will stream the Black Friday game, according to SBJ, and could pay handsomely to do so. The conglomerate and streaming service giant already paid a reported $1 billion for the rights for Thursday Night Football from 2023 until 2033. Adding a premium, nationally televised game on Black Friday could cost between $70 million and $100 million, according to NBC Sports’ Peter King
Amazon could be a natural choice to host a Black Friday game, given the website’s traditional high traffic on what’s considered one of the busiest shopping days of the year. According to SBJ, league officials see it as a way to capitalize on that web traffic.
A Black Friday game would be considered another victory for NFL commissioner Roger Goodell, who has booked media deals worth more than $113 billion over the next decade.
According to The New York Times, Goodell’s compensation was discussed during October’s league meetings New York. During one meeting, a slide was displayed showing the Commissioner’s pay: nearly $128 million for 2019-20 and 2020-21, or $63.9 million per season.
NFL spokesman Brian McCarthy declined to comment on the report at the time to DailyMail.com.
A shirtless fan wears a Santa Claus hat as he waves a towel from the stands during the Buffalo Bills NFL game against the New York Jets at New Era Field on December 9, 2018 in Buffalo