Amazon will now let shoppers buy with Prime on third-party sites
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In the face of an economic slowdown and customers making fewer online purchases to save some cash, Amazon has announced that it is Buy with Prime (opens in new tab) expands to the US ecommerce platforms no later than 31 January 2023.
The move will give the retail giant a stake in a larger slice of the online shopping market beyond the four virtual walls of its own Amazon.com platform.
Launching in Spring 2022, Buy with Prime is available to select merchants who have used Fulfillment by Amazon (FBA), and a select few through an invite-only program. Starting at the end of this month, more online stores will be able to take advantage of Amazon Prime, including the smooth checkout experience and simplified returns process.
Buy with Prime
Also bundled in the deal, vendors will be able to pull reviews submitted by customers on the Amazon platform directly to their site, unlocking huge potential for more reviews. Of course, customers of third-party suppliers can expect the free, fast delivery typical of Prime.
“We have been working closely with merchants since the launch of Buy with Prime and we are excited to hear about the results it has delivered for them so far,” said Peter Larsen, VP for Buy with Prime.
One of the most important figures is an average increase in conversion rate of 25%, which Amazon bases on stores that have and do not have a Buy with Prime configuration, measured during the same period to avoid misinterpreted figures due to seasonality and external factors.
Smart home technology company Wyze claims to have seen a 25% increase in conversions, leading it to offer Buy with Prime on its entire catalog of products. The setup offers the company’s own online shopping cart experience, or the Prime offering that requires customers to log in with their Amazon account. Hydralyte, the electrolyte drink mix brand, experienced a similar healthy boost of 14%, while skincare brand Trophy Skin saw an improvement of more than 30%.
Tech Radar Pro reached out to Amazon for more information about Buy with Prime’s global expansion. A company spokesperson said:
“We launched Buy with Prime as an invitation-only offer and are excited to soon make it widely available to sellers of all sizes in the US. We are eager to gather feedback from sellers to help us make this build and improve offerings over time.”
Through TechCrunch (opens in new tab)