Amazon unveils surprising new video and image AI models to compete with the best on the market
- Amazon unveils new AI tools for creating images and videos
- Amazon Nova Canvas and Nova Reel want to help e-commerce sellers
- Both new Nova models will be launched in 2025
Amazon has announced new image and video generation models as it steps up its fight to become an AI heavyweight.
The company unveiled Amazon Nova Canvas and Nova Reel at the AWS re:Invent 2024 event in Las Vegas, with CEO Andy Jassy unveiling the launch as part of a new Nova series of AI models.
Both new models will be available in mid-2025, with the launches putting Amazon in direct competition with the likes of OpenAI and Grok when it comes to image and video creation.
Amazon Nova canvas and reel
The new models will initially target sellers and other users on Amazon’s e-commerce platform, allowing them to quickly and cheaply create media content to enrich their pages.
Amazon hasn’t revealed too many details when it comes to the new offering, but it did reveal that Nova Canvas will allow users to create and edit images using natural language text input, and Nova Reel will be able to produce “studio-quality” video. deliver. , with features such as camera gesture controls, 360 degree rotation and zoom.
In a blog post announcing the news, the company noted that customers on its Amazon Ads platform using the new models advertised five times more products and twice as many images per advertised product, expanding their reach to buyers around the world was enlarged.
Looking ahead, Jassy also revealed that Amazon will launch a Speech-to-Speech generation model in early 2025, followed by an “Any-to-Any” model in mid-2025.
The former will be able to analyze and understand streaming speech input in natural language, with the ability to interpret verbal and non-verbal cues such as tone and cadence, to respond in a natural, human-like manner.
The latter, which Jassy described as a true multimodal to multimodal model, will be able to record text, images, audio and video before running in any mode.