Amazon is now eliminating the plans it had to charge sellers who used it Seller has fulfilled Prime service for not using Amazon logistics.
According to documents seen by BloombergUnder the program, sellers can use “supported carriers,” including non-Amazon carriers, to deliver products under the Prime badge, as long as they meet minimum requirements, such as same-day or next-day delivery.
The company’s plans to scrap the 2% fee, which was announced in August 2023 and would take effect on October 1, comes amid growing tensions between the company and US regulators, who are expected to launch an antitrust investigation into the company will start.
Sellers using Prime can continue to use third-party logistics
A statement from Amazon reads: “The 2% Seller Fulfilled Prime fee was intended to cover our costs, but after careful consideration we have made the decision not to implement this program fee to ensure that seller sentiment regarding until the reimbursement does not affect participation in the program. .”
Rumors of a US antitrust investigation are escalating and the Federal Trade Commission (FTC) is expected to file a case against the company as early as this month, with part of it focusing on the ecommerce the giant’s alleged attempts to force sellers to use their own delivery services.
Amazon Prime continues to be a hugely successful business for the company and has expanded in many directions in recent months. Sellers can now offer Buy with Prime on third-party sites in an effort to make the purchasing process easier for customers.
Amazon doesn’t just seem to be encouraging sellers to use its Prime service. Earlier this summer, the company made told us that in some regions it was testing “a minimum of $35 for non-Prime customers to qualify for free shipping,” noting that “Prime members can still enjoy free delivery (same day and next day) ).’