Amazon pulls merchandise with ‘defend, deny, depose’ motto after UnitedHealthcare boss murder spawned hundreds of products
Amazon has pulled merchandise inspired by the words written on bullets used to kill UnitedHealthcase CEO Brian Thompson.
Thompson, 50, was killed just before 7 a.m. on December 4 by a lone gunman, believed to be 26-year-old Ivy League-educated Luigi Mangione.
The words “deny,” “defend” and “depose” were etched into the bullets and casings found at the scene of the shooting, a Hilton hotel in midtown Manhattan, citing a book by legal expert Jay Feinman with titled “Delay, Defend, Deny: Why Insurance Companies Don’t Pay Claims, and What You Can Do About It,” which discusses the allegedly unethical practice of delaying and denying legitimate claims in the insurance industry.
These words have found their way onto pint glasses, wind tumblers, sweatshirts and baseball caps sold in online stores across the Internet, as support for Mangione’s alleged actions grows.
Amazon shoppers could order T-shirts emblazoned with “Deny Defend Depose” on a list described as related to “health insurance awareness” for just $24.55. reported the Washington Post.
A ‘Vibrant Color Vinyl Detail for Cars’ with the three-word slogan sold for $6.99, while a ‘United Healthcare Parody Deny Defend Depose Wine Tumbler’, described as a ‘For Auntie’ gift, cost $12.59.
Searching for the three-word phrase on Amazon now only returns Jay Feinman’s book titled “Delay, Defend, Deny: Why Insurance Company Don’t Pay Claims, and What You Can Do About It,” the book where Mangione apparently was inspired by.
Although Amazon has removed its site of merchandise related to the shooting, Etsy, RedBubble and eBay, three major e-commerce platforms, still host a large number of related items.
Luigi Mangione (pictured in a mugshot) allegedly murdered New York’s health boss on December 4
The phrase was apparently inspired by Jay Feinman’s book titled “Delay, Defend, Deny: Why Insurance Company Don’t Pay Claims, and What You Can Do About It.”
One particularly egregious merchandise seller flogged statues of Mangione on Instagram
Etsy sells shooting-inspired laptop stickers for just $4.70, while RedBubble’s best-selling item is a gray T-shirt with the three-word phrase on it, which sells for just $26.
One particularly egregious merchandise seller flogged statues of Mangione on Instagram.
Dano Brown, who has 72,000 followers on Instagram, posted a photo of the miniature version of the shooter, with a gun in his hand, on his page with the caption: “Commissions are open. Email me your idea for a quote.’
Brown’s fans shared admiring comments under the post.
One wrote: ‘The best thing you’ve done.’
Another said: ‘That’s a true American hero.’
DailyMail.com has contacted Etsy, RedBubble and eBay for comment.
Mangione has been arrested in Pennsylvania on gun charges. As of Monday evening, he was officially charged with murder in New York.
Luigi Mangione (photo outside Blair County Court House in Hollidaysburg, Pennsylvania, USA, December 9, 2024) is charged with the murder of UnitedHealthcare CEO Brian Thompson
Amazon has removed shooter-inspired merchandise from its site
The e-commerce giant sold shirts for just $17.98
Etsy also sells a variety of Deny Defend Depose merchandise, including laptop stickers and sweatshirts
RedBubble, another clothing company, is selling merchandise inspired by the shooting
Many online stores also sell stickers that say ‘Deny Defend Depose’
Since he was formally charged, his legions of fans have been trying to raise money for his defense against the charges.
Several short-lived campaigns appeared on GoFundMe that were quickly removed by the donation site.
One-page description entitled “Legal Defense for Defendant in UnitedHealthCare.” [sic] Death of CEO’ read: ‘Raising legal funds for the suspect accused of killing the CEO of UnitedHealthCare, who announced he would deny payment for anesthesia during surgeries that took a long time or involved complications.
‘This is a very emotionally and politically charged issue. Everyone deserves a fair trial and competent legal representation.”
Another read: “Luigi risked everything to stand up to companies that are destroying American lives.
“It is our duty to support this man so that his story can be told and why it matters to us and our families. We are the people for the people!’
GoFundMe’s terms and conditions clearly state that pages that raise money for “the legal defense of financial and violent crimes, including crimes related to money laundering, murder, theft, sexual assault, abuse, sexual crimes, or crimes against minors.” are not allowed.
But other fundraising sites have continued campaigns in support of Mangione.
Luigi Mangione, 26, was taken into custody Monday afternoon on gun charges
The alleged killer was pictured in his prison cell
Mangione is accused of killing UnitedHealthcare CEO Brian Thompson at point-blank range on December 5
There are at least two GiveSendGo pages that have collectively raised nearly $8,000 for Mangione’s defense.
The one-page description read: “Funds are being raised to pay for Mr. Mangione’s legal fees incurred from the criminal charges filed and any future civil lawsuits that may arise, as well as costs associated with his defense. All contributions are greatly appreciated.
“All proceeds collected, in excess of what is necessary to cover Mr. Mangione’s legal defense, will be donated to an appropriate charity to be determined at a later date.”
The description on the other page read: “This is a pre-emptive legal fundraiser for the suspect allegedly involved in the shooting of the CEO of United Healthcare. We are not here to celebrate violence, but we do believe in the constitutional right to fair legal representation. Please share in your networks!
Luigi Mangione, a 26-year-old born and raised in Maryland, was arrested on December 9 as a suspect in this case. Efforts are being made to contact him and his lawyers. All proceeds will be sent directly to Luigi or, if he chooses to decline the funds, they will instead be donated to legal funds for other American political prisoners.”