Amazon Prime Day 2024: Everything you need to know about the biggest sale event of the year from when its happening to predicted bestsellers

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Amazon has revealed that it Prime Day 2024 the sale runs from July 19 through July 21, making it the marketplace giant’s largest Prime sale event ever.

Amazon Prime members will be able to save big on hundreds of thousands of products from major brands such as Bose, Dyson, Apple, Instant pot, de’Longhi, Bonds and so much more.

From luggage deals from Samsonite to discounts on Lego, tech deals with Panasonic and even reduced prices on Finish and Quilton, there are epic deals from a wide variety of brands available to Prime members.

Offers will be available across all categories, from expensive items such as TVs and computers to discounts on everyday essentials such as dishwashing liquid and cleaning products to help cover the rising costs of living.

So for everything you need to know Amazon’s biggest sale event of the year Read more.

Ready, steady, shop: Amazon has revealed its Prime Day sale will be live for six days from July 16, the longest Prime Day sale ever in Australia


The Amazon Prime Day Sale starting July 16 at 12:01 AM AEST, through July 21, 2024.

Amazon has confirmed that deals will be available for brands including Apple, Dyson, Finish, Instant Pot, The North Face, Bose, Bonds, de’Longhi, Lego, Miele, The North Face, Panasonic, Philips, Quilton, Samsonite, Samsung, Sony and Tommy Hilfiger, but many more brands will participate in the epic sales event.

Huge discounts will be available on everything from home goods to cult beauty buys, running shoes to baby essentials, wearable tech to gardening tools and much more. Deals will be available for most, if not all, categories in the market.

It’s not just big brands involved in sales either. Australian-owned small and medium-sized businesses will also be at the sales event, including Sydney-based pet accessories company Dog Friendly Co. and Melbourne-based non-alcoholic cocktail brand Naked Life Spirits.


Yes. The six-day event is for Prime members only. You can register in advance here and enjoy a 30-day free trial. If you decide to continue with the service, it will cost AU$9.99 per month or $79 per year and you can cancel at any time.

Deals are available to Prime members across all departments with discounts on brands including Bose, Dyson, Apple, Instant Pot, de'Longhi, Bonds and many more

Deals are available to Prime members across all departments with discounts on brands including Bose, Dyson, Apple, Instant Pot, de’Longhi, Bonds and many more


Prime members enjoy fast, free, and convenient delivery on eligible orders. From day one of membership, members in eligible postcodes can access free delivery on millions of local and international Prime eligible items, with free next day delivery on eligible items for Prime members in Brisbane, Geelong, Gosford , Melbourne, Newcastle, Sydney and Wollongong.

Prime members enjoy too Prime Video Membership including access to Amazon Original series and films such as Fallout, Road House, The Boys, The Lord of the Rings: The Rings of Power and the Australian Amazon Original series; The Test S1-3, Deadloch, The Lost Flowers of Alice Hart, Dance Life and upcoming The Office among other hit movies and TV shows and access to 100 million songs ad-free in shuffle mode with Amazon Music and more.

Top picks: Amazon predicts running accessories and sneakers, Korean beauty products, home goods and cooking appliances will be bestsellers during the epic sale event

Top picks: Amazon predicts running accessories and sneakers, Korean beauty products, home goods and cooking appliances will be bestsellers during the epic sale event


Tips to prepare for Amazon Prime Day

• Join Amazon Prime: Prime offers the best in shopping, savings and entertainment. New customers in Australia can join Prime here with Amazon’s 30-day free trial then pay AU$9.99 per month, or save 34% by switching to a $79 annual membership. Learn more here

• Download the app: Customers can browse, search and shop through millions of items at their fingertips, track their orders in real time and even receive alerts when their saved items go on sale through the app Amazon app.

• Amazon Wishlist: Customers can create an Amazon Wishlist to help them identify what they need.

• Get organized with Alexa: Alexa can help you create and add a shopping list, especially for Prime Day. Start by saying, “Alexa, start a Prime Day list.”

Amazon has shared some key trends that they think will be popular on Amazon Prime Day. They are:

Running equipment: The market has seen growth in running shoe sales over the past year and expects athletic shoes to be a big seller during the sales. With running more popular than ever, the company also predicts that accessories such as running vests, belts, sportswear and wearable technology will sell well.

K beauty buys: Amazon has revealed that it has experienced ‘astronomical sales growth across its K-beauty range with some of the most popular brands including COSRX, Beauty of Joseon, ANUA and Mediheal.’ Korean beauty brands and trends are popular for a reason, so Prime Day is the perfect excuse to score some brilliant beauty bargains and get that coveted #glassskin you’ve been eyeing.

– Housewares and cooking appliances: With the cost of living making going out expensive, Aussies are turning to at-home entertainment and upgrading their kitchenware too. Sales growth has been seen in popular appliances such as air fryers and slow cookers, and the market is also predicting that mixers and table decorations, tablecloths and placemats will also be popular. One of the best-selling books on last year was Recipe Tin Eats founder Nagi Maehasi’s iconic cookbook Dinner: 150 Recipes from Australia, which showcases Australians’ focus on improving their culinary skills.

– Daily essentials: With the weekly shop becoming increasingly expensive, Australians are being savvy when it comes to saving on everyday essentials, with many turning to Amazon for essential items that can be delivered straight to your door. On Prime Day, several items are heavily discounted, making it easier to save on everything from toilet paper to coffee pods, pet food, cleaning products, protein powder and much, much more.

Click for more information about Amazon Prime Day 2024 here.