Amazon users reported canceling their Prime memberships after a video surfaced claiming prices were cheaper without it.
A woman recently shared a TikTok video claiming she sent a friend an Amazon link for drills to determine if they were right.
“He says, ‘Yes, get them, they’re only $12. I look over to my side and it says $16,’” she said in a TikTok video.
The revelation came when she learned her friend was not a Prime member.
‘He gets a discount on the products. I have to pay extra,” she continued.
“I thought my Amazon Prime membership covered two-day shipping. But that is not the case. I think that’s fraudulent.’
Amazon spokesperson Maria Boschetti told DailyMail.com: ‘The information in this video is incorrect. Amazon does not increase prices on Prime purchases to cover shipping costs.
“We know that saving money is important to people, and we work hard to provide our customers with the greatest value possible by helping them save more and spend less when they use Prime and shop at Amazon.”
Boschetti also explained that Amazon will “contact the customer to investigate the customer’s concerns.”
The video, which has more than 100,000 comments, was flooded with people saying they canceled their Prime for that reason.
“I literally debated canceling my Amazon Prime, this is the sign I needed,” one user commented.
While another claimed to have canceled theirs while watching the video.
Amazon users reported canceling their Prime memberships after a video surfaced claiming prices were cheaper without this subscription
Amazon’s website states that “Prime members get free two-day shipping on millions of items, and free one-day shipping on more than 15 million items,” but some consumers have suggested that shipping costs are included in item prices.
One user commented on the video that shopping without Prime is cheaper because “when you spend more than $25, shipping is free.”
Other Amazon members shared their frustrations about their orders not arriving within the promised two-day delivery.
“Once I realized my purchases weren’t arriving within the stated time frame, I canceled,” another user shared.
In the comments on the LoveTheLawrences video, some are suggesting that the pricing issue could be the next class action lawsuit against Amazon.
Amazon was hit with a class action lawsuit this year accusing the e-commerce giant of failing to meet stated “guaranteed” delivery for some purchases.
However, a Seattle judge dismissed the case in June because the customer had not shown how Amazon’s delivery practices would violate Washington’s consumer protection law.
The lawsuit alleged that Amazon had honored a delivery date for a purchase but missed the four-hour window the consumer had selected for the arrival of their package.
“It is not dishonest or deceptive for Amazon to fail to keep promises it did not make,” Evanson wrote.
Amazon’s website states that “Prime members get free two-day shipping on millions of items, and free one-day shipping on more than 15 million items,” but some consumers have suggested that shipping costs are included in item prices.
But Amazon is still facing legal trouble with the US Federal Trade Commission (FTC), which accused the company of deceptively enrolling millions of online shoppers in the e-commerce giant’s Prime service without their consent, causing it became difficult for them to leave.
The FTC accused Amazon last year of using “manipulative, coercive, or deceptive user interface designs, known as ‘dark patterns,’ to trick consumers into signing up for auto-renewal Prime subscriptions.”
Amazon has denied any wrongdoing in the lawsuit, which also names three of its senior executives as defendants.
“The three individual defendants, whose lives have been turned upside down by the FTC’s baseless and unjust allegations, are especially eager to see these allegations fail, and any delay will further harm them,” Amazon said in a statement.
Amazon said in a filing last month that it opposed the FTC’s request to delay the trial until July 2025.
The lawsuit is part of several federal and state government actions challenging Amazon’s business practices.
The FTC accused Amazon in an antitrust lawsuit last year of abusing its market power, in part by restricting its sellers’ ability to offer better prices on other platforms.