Amazon announces dates for Prime Day 2024 – and early deals start now

Update: Amazon has now officially confirmed that Amazon Prime Day will take place from July 16 to 17 in the US and UK, after the dates were accidentally leaked earlier this week.

As part of this year’s sale, Amazon is promising hundreds of thousands of deals on products from popular brands like Sony, Samsung, Ninja, GHD, Fitbit, Oral-B, Bose, Shark and more. Since it will be a lot of hassle to sort through, make sure you follow our best Amazon Prime Day deals coverage where we bring you all the top offers.

But you don’t have to wait until then, because there are dozens of early deals active today. These include up to five months of free Amazon Music Unlimiteddiscounts on several Prime Video channelsup to 68% off Amazon devices and three months of Kindle Unlimited free.

Shop early deals at Amazon US
Browse the early deals at Amazon UK

If you’re not a member, sign up for a 30-day free trial below to take advantage of these early offers and be ready for the full sale next month.


Original story: Did Amazon just announce the official dates for its annual Amazon Prime Day mega sale? Well, if you google it prior to the official announcement, the answer seems to be Yes.

If you pay close enough attention, you’ll notice that under the official link to the Prime Day 2024 page on Amazon in the UK Google search results, you’ll find the following text snippet:

‘Prime Day is Amazon’s annual deal event July 16-17 exclusively for Prime Members, with two days of epic deals on top brands

Interesting, if you click through to reality Prime Day 2024 page on Amazon UK you won’t find any details. Could this section have been accidentally updated prematurely? It is likely.

As far as I know, this is the first time the retailer has confirmed actual dates for Prime Day in 2024. In this case it refers to sales in the UK, but since Amazon Prime Day is a global event we can be pretty sure it will take place on Tuesday the 16th and Wednesday the 17th of next month worldwide. Here’s the snippet from the Google search results in question:

Prime Day 2024 dates confirmed

(Image credit: Amazon/Google)

Is this a big surprise? Good, not really. Ny Breaking has been planning these dates for a while as the most likely choice for Prime Day. Prime Day always takes place in mid-July and always on Tuesdays and Wednesdays, so that limits the potential dates considerably. Still, it’s nice to have official Prime Day dates for good measure.

If you’re one of the millions of people worldwide who use the annual Prime Day sale to score a bargain on everything from cheap air fryers to big screens, then you’ll definitely want to mark July 16 and 17 on the calendar. And stick with us as we bring you the best Prime Day deals during the sale.

Prime Day 2024: What to Expect

(Image credit: Amazon)

In short: thousands of offers. You name it, if Amazon sells it, it’ll probably have some kind of Prime Day deal. Globally, the retailer’s inventory of Prime Day deals not only offers excellent discounts on some of our favorite models here at Ny Breaking, but also everyday essentials, streaming benefits and limited-time vouchers.

We will of course be following the event closely on Ny Breaking; offering recommendations based on our extensive product testing and review process. We’ve covered the event every year since its inception, so we have plenty of experience sorting through the duds to find the gold.

However, as mentioned earlier, you will need to be an Amazon Prime member to access the exclusive Prime Day deals. There are also likely a host of excellent non-Prime deals available from Amazon and other retailers, but the lion’s share of deals are exclusive.

Luckily, you can use the free trial linked below to not only get access to thousands of Prime Day deals, but also free delivery and various streaming perks.

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