Allen’s makes big announcement about it’s lollies in Australia
Australian candy brand Allen’s has launched a surprising new treat that is sure to please fans.
Customers across the country can now get their hands on Monopoly-inspired lollipops in the iconic Allen’s flavours.
The beloved fruit flavors have been given a makeover to represent the Monopoly tokens, including Strawberry Hotel, Pink Raspberry Dog, Green Apple Car, Zesty Orange Top Hat and Pineapple Duck.
The new offering is available in stores for a limited time only and costs $5 each.
Foodie Mama Ren quickly spotted the latest purchase on the shelves and shared a photo of the package on Facebook.
Melanie Chen, NestlĂ©’s Head of Confectionery Marketing, said: ‘Buying, selling, dreaming and forging is now even more fun.
‘Combining the beloved tokens of Monopoly with the delicious taste of Allen’s, this is a great excuse to get friends or family around the table and make the game even more fun.
âWe know everyone has a favourite Monopoly token and weâre sure theyâll love the Allenâs inspired Monopoly lollipops just as much.â
Fans across the country can now get their hands on Monopoly-inspired lollipops in the iconic Allen’s flavours
The limited edition packs are available nationwide for $5 each
Earlier this month, Dusk joined forces with Allen’s to launch a range of lollipop-inspired bath bombs, candles, scented oils and room diffusers.
The unique range, including the Frogs Alive Candle, Sherbies Bath Bomb and Party Mix Assorted Tealights, smells like the famous Allen’s lollipops that Australians love.
Other scents include peaches and cream, pineapple and cheekies.
The new range launched in Dusk stores on July 3, with additional products to follow in early August and late September.
The collaboration will undoubtedly surprise thousands of fans of both Allen and Dusk.
Prices range from $12.99 for the bath bombs to $54.99 for a 12oz candle.
Melanie Chen, head of confectionery marketing at NestlĂ©, says: ‘When you open a bag of Allen’s, that delicious, familiar smell can instantly lift your mood.
‘We are therefore very pleased that we can recreate our lollipop scent in this iconic line together with the candle and gift experts at Dusk.’
Earlier this month, Dusk joined forces with Allen’s to release a range of lollipop-inspired bath bombs, candles, scented oils and room diffusers (pictured is the Frogs Alive candle)
Prices range from $12.99 for the bath bombs to $54.99 for a 350g candle. Customers can get their hands on the new range in Dusk stores from Wednesday 3rd July, with additional products launching in early August and late September.
âIt’s the perfect complement to your favourite Allen’s lollipop or the delicious scent that fills your home,â said Ms Chen.
Jeremy Taylor, Chief Marketing Officer of Dusk, added: ‘We’re super excited to be working with Allen’s on this deliciously scented collaboration.
‘Our Dusk x Allen’s products have been formulated by our perfume experts to smell just like the real thing. They are incredibly inedible.’
It’s not the first time an iconic Australian lollipop has been transformed into another product.
In 2020, Oak, best known for its dairy products, launched the Oak-flavored brands Allen’s Pineapples, Allen’s Fantales, and Nestle Peppermint Crisp.
Fans were eager to get their hands on this unique candy at the time, but opinions later divided.