Alison Hammond flirts outrageously with Formula One driver David Coulthard in new ITV show

Alison Hammond warms up under the collar as Formula One driver David Coulthard takes her for a spin in Monaco.

In her new ITV show In at the Rich End: The Riviera, Alison travels to one of the most expensive places to live on the planet to experience the dazzling opulence firsthand.

And in a preview for the upcoming show, the This Morning star, 47, gets flirty with David, 51, as they take a ride in his classic Mercedes convertible through the hills.

Flirty: Alison Hammond warms up under the collar as Formula One driver David Coulthard takes her for a spin in Monaco on his new ITV show

Flirty: Alison Hammond warms up under the collar as Formula One driver David Coulthard takes her for a spin in Monaco on his new ITV show

During the trip, he tells her: ‘I first came here in 1995, in my first year of proper earnings in Formula One.

“It’s not about trying to maximize one’s earning potential, because in those days if you had a 10-year career, that was considered a long time in Formula One.

‘As an athlete you are finished after a decade… The climate is something that makes me feel good, I think I suffer from SAD syndrome. I need light at home if you and I had a date, all the lights are on.

Expensive Tastes: In her new ITV show In at the Rich End: The Riviera, Alison travels to one of the most expensive places to live on the planet to experience the dazzling opulence firsthand.

Expensive Tastes: In her new ITV show In at the Rich End: The Riviera, Alison travels to one of the most expensive places to live on the planet to experience the dazzling opulence firsthand.

Getting along:

Getting along: “I need light at home if you and I were on a date, all the lights are on,” David said cheekily, causing Alison to blush.

Alison cheekily replies, ‘Even in the bedroom?’

To which David replies, ‘I need to see you,’ and Alison adds, ‘I look hot in mood lighting!’

The show opens with Alison arriving by helicopter at a billionaire’s exclusive villa in St Tropez.

She says of her mission: ‘Does money finally fill you up inside? Having cars, having yachts, having all these houses, does it make you happier?

The villa has been designed around a sculpture by Jeff Koons, which is worth a staggering €30 million and comes with a private chef and butler.

The collection of fine art inside has a higher value than the impressive villa itself.

Funny: Alison cheekily replies, 'Even in the bedroom?'  To which David replies, 'I need to see you,' and Alison adds, 'I look hot in mood lighting!'

Funny: Alison cheekily replies, ‘Even in the bedroom?’ To which David replies, ‘I need to see you,’ and Alison adds, ‘I look hot in mood lighting!’

Alison is stunned by his private tour and decides it fits the bill, but with a rental tag of €135,000 a week in high season, it’s more frequented by footballers looking to relax.

Alison’s next date is at a glamorous St Tropez beach club with former Playboy buddy and billionaire Victoria Silvstedt.

The beach club is a favorite A-list hangout, where a single bottle of champagne can cost up to £250,000.

As they enjoy some gossip together, Victoria admits, “I said when I made my first million I’ll stop doing it, but then it becomes a drug and you just want more and more.” This is how we are made.

Impressive: David is estimated to have a net worth of $80 million thanks to his Formula One career

Impressive: David is estimated to have a net worth of $80 million thanks to his Formula One career

No trip to the Riviera would be complete without experiencing the world of super yachting and Alison heads to Nice, thrilled to try out some of the best boats on offer.

After sampling some caviar on deck, Alison goes to great lengths to find out from the staff who the current celebrity owner of the yacht is.

Later, Alison is speechless when she realizes that a couple of second-hand bags can cost more than a flat in Birmingham, after visiting a shop selling rare vintage designer bags, which it turns out have great potential. investment.

Finally, he checks into Cannes’ famous Hotel Martinez, to find out if the hotel manager’s determination to keep his guests happy extends to a bath full of Terry’s chocolate oranges.

Then it’s off to the red carpet at the Final Gala of the world famous Cannes Film Festival.

Alison Hammond In at the Rich End: The Riviera is Friday December 23 at 9pm on ITV1 and ITVX.

Living Life: The show opens with Alison arriving by helicopter at a billionaire's exclusive villa in St Tropez before exploring how the other half lives.

Living Life: The show opens with Alison arriving by helicopter at a billionaire’s exclusive villa in St Tropez before exploring how the other half lives.