Alison Hammond has continued to show off her incredible weight loss after previously gaining a stone while filming last year’s The Great British Bake Off.
The TV personality, 49, looked nothing short of sensational while hosting This Morning for the half term with Dermot O’Leary, 50.
As well as enjoying form-fitting jeans, Alison also shows off her curves in a range of chic dresses.
Amid her body transformation, the broadcaster opted earlier this year to sell her old size 26 dress to charities in memory of her late mother, who passed away from liver cancer in 2020.
Alison, who replaced Matt Lucas as co-host of Bake Off in 2023, explained how she now has strict rules on cake tasting after gaining weight early during filming.
Alison Hammond, 49, continues to show off her incredible weight loss after previously gaining a stone while filming last year’s The Great British Bake Off (L, pictured earlier this month, R in September 2023)
Alison pictured on The Great British Bake Off in 2023
Ahead of the new series, the TV presenter originally said she only wanted to join the show ‘for the cake’ – but now she realizes she has to curb the tasty treats.
Alison has decided to limit herself to tasting only the winners’ creations and the bakes awarded with Paul Hollywood’s famous handshakes.
Alison told me Off Menu podcast: ‘I’ve just started filming Bake Off. I’ve never seen the tent so cold. It was freezing, absolutely freezing. I had my thermals on under my dress.
“But I love that show because of the cake. People don’t realize that I’m literally there for the cake. After every bake you can taste every bake and last year I put a stone on it.
‘It took me a year to remove that stone.
“So now I only eat if they get a handshake or the winner of a section. But everything else sorry, I’m not going there.
‘As soon as it comes into my mouth I swallow it, I love it.
“He might not do a handshake in a show – he only does a handshake every now and then, but if he does a handshake, I’m going to taste that cake without a doubt.
As well as enjoying form-fitting jeans, Alison also shows off her curves in a range of chic dresses
Amid her body transformation, the broadcaster opted earlier this year to sell her old size 26 dress for charities in memory of her late mother, who died of liver cancer in 2020 (pictured in April)
Alison imagined 2021
“If there are no handshakes, I won’t taste cake.”
As Alison was getting rid of her old clothes, she shared a photo of herself on Instagram wearing a glamorous lime green jacket with feather embellishments and an elegant silk black dress.
The caption read: ‘Alison Hammond has cleaned out her wardrobe. 100% of the proceeds will go to the British Liver Trust!’
In memory of her beloved late mother who passed away from liver cancer, Alison has partnered with renowned vintage and second-hand clothing website Reliked.
Alison has set herself a limit of tasting only the winners’ creations and the bakes awarded with Paul Hollywood’s famous handshakes (Paul gives a handshake)
The presenter listed a wide range of items, from size XXXL to XL, ranging from sporty items to chic velvet pumps.
The prices of the figures range from just £3 to £230, which is currently the most expensive item.
Proving her mixed fashion tastes, she sold glamorous pieces such as a £48 animal print faux fur maxi coat from Asos, which originally cost £48.
Another stunning piece from her giveaway wardrobe was a bright purple Monsoon collared jumper, £24, and more.