Alexa’s new generative AI apps that you help could become the next Grammy award-winning producer

AI was at the center of many of the biggest announcements at this year’s CES 2024 tech expo in Las Vegas, and Amazon is one of many tech brands that have unveiled plans to integrate AI into their products and services. The next step? Alexa generative AI experiences.

Amazon hasn’t been shy about sharing its AI plans for Alexa. At the September 2023 device event, it was announced that Alexa will get a new major language model (LLM), along with new tools to make it easier for developers to build conversational experiences with generative AI.