Aldi Australia has announced the return of its Oodie knock-off, with the popular buy still priced the same as it was two years ago.
The $29 ‘Snuggle Hoodie’ will be available in stores from July 20, but stock is expected to run out quickly as it’s a bestseller.
Aldi caused a stir when it launched its own hooded blanket for the first time in 2022. Oodie founder Davie Fogarty stands behind the high quality of his brand.
But customers find it difficult to move beyond the mid-range, which costs a third of the original brand’s products.
Aldi boasts that its new generation of hoodies are better than ever, claiming they feature a ‘foldable’ design that can be easily rolled up and fit into a handy carry bag.
The popular unisex hoodies are made from ‘ultra-soft’ fleece and 100% polyester and feature the iconic large kangaroo pocket on the front.
They also have the famous sherpa lining that made the original Oodies so popular.
Aldi’s imitation designs include pastel-colored donuts and a more striking black version with burgers on top.
The ultra-soft hoodies for adults come in exciting new patterns, including a pastel donut design and a black hoodie with burgers all over
The new generation snuggle hoodie features a ‘packable’ design that can be easily rolled up and fit into a travel-friendly carry bag
The kids’ version costs $19.99 and comes in fun prints of dinosaurs, watermelons and unicorns.
Kids can choose from a hoodie with an all-over pattern or the extra crazy version that glows in the dark.
Both the adult and child versions are one size fits most.
With the cost of living so low, hoodies are an affordable way to stay warm while saving on heating bills.
Davie Fogarty, the creator of the original Oodie, says it’s “flattering” that stores like Aldi have chosen to copy his design after it became an international sensation during the 2020 lockdowns.
Today, counterfeit versions of the product are sold everywhere, but Mr. Fogarty remains loyal to the Oodie and its “top quality.”
Oodie recently started a series of cheeky ads targeting brands that push cheaper counterfeit products onto the market.
The slogan “you wouldn’t hug sandpaper” is printed on the ads, promising that the original wearable blankets will stay softer longer.