Aldi Australia is about to launch a top homewares brand loved by the Beckhams and Adele – just in time for Christmas.
Liberty, known as the ‘brand of choice’ for A-listers, will launch in the budget chain on November 29 as part of a luxury holiday collaboration.
The company was founded in 1875 by Arthur Lasenby Liberty and is known for its prints, fabrics and design.
The premium gifts at Aldi range from $2.99 to $24.99 and include cards, notebooks, tote bags, hand cream, candles, reed diffusers, teapots and bars of soap.
The Christmas range will feature four iconic print designs and will be available in the middle Special Buys aisle while stocks last.
Aldi Australia to launch flagship homewares brand loved by the Beckhams and Adele – just in time for Christmas
David and Victoria Beckham have previously been photographed shopping at the London store and have a long history associated with the iconic brand; David’s signature glasses and Victoria’s fashion label are sold there
One of the most highly anticipated pieces is the Liberty Tea for One Set, which will retail for $19.99 and come in three styles. The luxury hand cream is also offered for $7.99.
10 percent of the proceeds from the collaboration will go to Camp Quality, a non-profit organization that helps children aged 0 to 15 in the fight against cancer.
The iconic Liberty label has its signature store on London’s chic Regent Street, comprising six floors of fashion, childrenswear, beauty, accessories and homeware.
David and Victoria Beckham have previously been photographed shopping at the London store and have a long history associated with the brand; David’s signature glasses and Victoria’s fashion label are sold there.
One of the most anticipated pieces is the Liberty Tea for One Set, which will retail for $19.99 and come in three styles. The luxury hand cream is also offered for $7.99
Victoria has also been a veteran supporter of the store’s charitable initiatives, previously using the iconic Spice Girls “Wannabe” song to endorse Liberty’s partnership with the MTV Staying Alive Foundation.
It has also been the brand of choice for royals since 1935, when Princess Margaret and then-Princess Elizabeth were photographed in silk Liberty dresses. The ultra-rare dresses were auctioned in 2019 for an eye-watering £15,000 (AUD$28,000).
The Queen Mother, Princess Diana, Kate Middleton and Princess Charlotte are among other members of the family who like the label.
“It’s so exciting to offer our customers an extra touch of luxury… it’s a match made in Heaven,” says Belinda Grice, Buying Director of Special Buys for Aldi Australia.
‘In a world where luxury often comes at a high price, this collaboration proves that quality and affordability can coexist.’