Aldi Australia names the 10 most talked about products of 2023: Gozleme, French Rose and brownies

The ten most hyped and talked about Aldi Australia products of 2023 have been named ahead of the annual People’s Picks Awards – and they’re all about cheap and cheerful dinners and quick desserts.

The ten purchases, named under the “Socialite” category, have stolen the hearts of the entire country and are often posted all over social media feeds.

These include butterfly chicken, drooling spanakopita, and gozleme—with “fakeaway” treats that are a big hit with shoppers.

Aldi Australia’s Shopping Expert, Kylie Warnke, agrees, saying counterfeit meals are her personal favourite, as they are so quick to prepare and cheaper than eating out.

“I’m also always learning new ways to enjoy it through recipes on social media. The People’s Picks is a fantastic way to share all your favorite products and get to know other customers’ best kept secrets as well,” Kylie told FEMAIL.

Aussie shoppers love finding a new favorite product, with customers across the country often sharing their favorite or new go-to with their family and friends on their social feeds.

“These were this year’s most popular shortlisted items.”

From August 30, customers can vote for their most coveted Aldi products choose from a shortlist of 80 products across eight categories.

Ready, ready… Cook! Boneless Butterfly Chicken (Greek Style or Spiced Mango), $8.99

Because it’s pre-marinated, this is an easy, one-dish dinner that’s a convenient, delicious, and affordable protein choice that the whole family can enjoy.

Seen on social feeds:

“Hot and fast and damn good.”

‘We barbecued ours, love the charred dark bits, delicious! Quite juicy meat, the mango flavor is very nice and mild and more chilli flavor than spicy.’

Urban Eats Spanakopita, $8.99

Found in the freezer section, this spinach and feta cheese twisted pie is an instant hit. Try dipping in tzatziki for a taste explosion.

Seen on social feeds:

“Cheap and cheerful meat-free dinner for 4 adults.”

“It’s really good… not greasy or doughy like the other stores.”

“It’s nice, buttery and crunchy on the outside, and you have this wonderful blend of spinach and ricotta on the inside. It’s so much fun to eat.”

Storck Knoppers, $3.99

These delicious crispy waffles are filled with caramel-hazelnut nougat and milk cream.

Seen on social feeds:

‘Knoppers are rich chocolatey, creamy layered wafer bars made in Germany. If you like chocolate wafer cookies, you probably like Knoppers too.’

‘My wife is German and she has no resistance to this; she’s got radar and knows when they’re coming and can find them if they’re hidden.”

Bramwell’s Choc-Hazelnut Spread, $2.49

You can enjoy a generous portion of this choc-hazelnut spread on toast, or scoop some onto a spoon, like another very famous hazelnut spread.

Seen on social feeds:

‘I was hesitant to try this after trying the Coles brand hazelnut spread but thought for the price it wasn’t a big gamble. This tastes EXACTLY like Nutella, and half the cost. Big thumbs up.’

‘I love it. And for less money.’

White Mill Triple Choc Fudge Brownie Mix, $3.19

Take the hassle out of making delicious homemade brownies with this cult range. You are promised great results every time.

Seen on social feeds:

‘It’s best if you like firm brownies. I can’t find any other like this one. It looks fudgey when fresh out of the oven, but when it cools it becomes a great, chewy brownie. Throw a freshly cooked brownie in the freezer for 5-10 minutes for the ultimate treat.’

Choceur Caramel Filled Milk Chocolate, $3.49

This milk chocolate has a soft caramel filling that makes for an ideal after-dinner treat or if you fancy a sweet pick-me-up.

Seen on social feeds:

“I stumbled upon the perfect piece: a deliciously thin dark chocolate shell, encasing a gooey, slightly salty bronzed caramel center, that’s Dark Caramel Sea Salt.”

“I couldn’t help but be seduced by the tender balance of this robust yet tender amalgam. I think you will be too.’

François Lurton La Mule Provence Rose, $12.99

Hailing from Provence, home of all Rosé in the south of France, this drop is fresh, dry and full of light, wild red fruit. Chill it down and enjoy those hot summer days.

Seen on social feeds:

‘A perfect accompaniment to many dishes, but can also be drunk as an aperitif.’

Special Select French L’Ovale Cheese, $5.99

This delicate soft cheese is produced in the Limousin region of south-central France. It has a creamy texture with a delicate taste that you can further enjoy with a quality red wine, nuts, grapes or crusty bread.

Seen on social feeds:

‘One of the tastiest cheeses I’ve ever had.’

‘Lovely!!!! So creamy.’

Blackstone Deli Style Honey Soy Chicken Chips, $2.99

These deli style chips are flavored with the ultimate blend of sweet honey and juicy chicken flavour. A snack essential.

Seen on social feeds:

“Dead, exactly the same as the Red Rock deli.”

Urban Eats Gozleme, $9.99

Ideal for easy entertaining, these drool-worthy lamb and spinach treats are one of the most talked about crowd pleasers to date.

Seen on social feeds:

“I put it in a sandwich press, it’s perfect.”

“Less than 20 minutes to cook and serves 4 for under $25.”

“I keep a stock in the freezer and cook it quickly in a non-stick pan until it’s browned and crispy, so no greasiness on the little fingers!” The kids and I love the Feta & Spinach flavour.’