AI with a human touch: committed to success

There’s been an inevitable buzz around artificial intelligence in recent years, with commentators quick to highlight the positive and negative aspects of AI technology. Businesses have been quick to adopt AI and reap the promised benefits of innovation, efficiency and productivity, with research from IBM’s 2024 ‘Global AI Adoption Index’ revealing that over half of businesses surveyed (59%) are researching or implementing AI and plan to accelerate investment in this area. But the rush to gain a competitive edge has also been held back in some sectors by one major concern – will AI adoption wipe out certain human roles?

This is a misconception: by understanding that AI is not an entity, but a tool that can only work as well as the people who enable it, organizations can deploy AI more effectively and with far more control. We only need to look at the recent, high-profile failure of McDonald’s’ AI-based ordering rollout. The fast-food chain announced that it would be discontinuing its AI drive-through solution in over 100 restaurants due to multiple food order errors, which then required human intervention on approximately one in five orders to fix the issues. As this case demonstrates, AI has its limitations and human skills remain key: anyone looking to use AI to replace workers will face numerous challenges. Instead, they should embrace the technology as a support system for simple tasks, streamlining repetitive processes and relieving the burden on end users.