AI Ghosts: Shaping the Future of Grief Technology

Leaving behind a ‘clone’ of yourself in the form of a digital avatar for loved ones to communicate with after you pass away used to be science fiction, but is quickly becoming a reality. Cheap, accessible and easy-to-use tools like Replica, Here After and ElevenLabs (for voice cloning) allow people to create avatars that can mimic their likeness and personality traits, and are armed with in-depth knowledge of their lives to create truly immersive ‘recreations’ .

In a recent survey, we looked at attitudes towards this rapidly evolving form of ‘grief technology’ – a growing industry that aims to ease the pain of losing a loved one. It was immediately clear that there is a discernible generational divide in attitudes towards the idea of ​​’AI cloning’.

Challenging taboos