Walking along the Promenade de la Croisette during Cannes Lions 2024, you might be forgiven for thinking a global technology conference was underway. The billboards along the Croisette boast an impressive presence of technology companies. And the stages between a cluster of white tents on the beach were awash with talk about technology.
The debate was: Is technology killing or enhancing creativity in advertising and marketing?
This question has shaken the industry to its core. Cannes Lions has a 70-year history as the creative industries’ annual celebration of excellence. Collected on the French Riviera, advertising
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First print: June 23, 2024 | 11:14 PM IST