AI charges for the world’s advertising industry at Cannes Lions

Walking along the Promenade de la Croisette during Cannes Lions 2024, you might be forgiven for thinking a global technology conference was underway. The billboards along the Croisette boast an impressive presence of technology companies. And the stages between a cluster of white tents on the beach were awash with talk about technology.

The debate was: Is technology killing or enhancing creativity in advertising and marketing?

This question has shaken the industry to its core. Cannes Lions has a 70-year history as the creative industries’ annual celebration of excellence. Collected on the French Riviera, advertising