AI and creativity: the dynamic duo driving business growth
From a growing skills shortage to a persistent productivity crisis, business leaders are under increasing pressure to improve efficiency while promoting employee engagement. Everyone agrees that technology can help, and many companies are now using AI to improve processes such as customer service and repetitive workflows. But many industry leaders overlook another key driver of business growth: creativity.
Investing in creativity may have traditionally seemed like a nice to have, but organizations that encourage curiosity and inspire teams to question the status quo outperform their competitors. Canva’s recent research, conducted in partnership with Harvard Business Review, found that 96% of business leaders agree that creative ideas are essential to an organization’s long-term performance and success.
Creative practices are woven into the fabric of the most successful organizations. The same is increasingly true for AI, but the two strategies are often viewed separately – which is a missed opportunity, as combining both strategies offers the greatest potential.
A helpful pair of ‘hands’
In today’s fast-paced world, downtime is rare and employees struggle to find enough time in the day to be as imaginative as they would like. Creativity often arises spontaneously and unexpectedly, and to capture those ideas and get the most out of them, companies need tools that can help them ‘get creative at being creative’.
AI can help a lot with this – not only by reducing the time and skill barrier required to go from an initial idea to an actual piece of work, but also by freeing up time by automating repetitive tasks such as proofreading text and analyzing customer feedback. as well as code generation. The latter is essential because it allows employees to focus on the big picture and channel their energy into more impactful work, such as creative ideas and strategy. On the other hand, the abundance of new AI tools and apps can also lead to additional complexity. Navigating this landscape can be overwhelming, time-consuming and costly, and business leaders are looking for ways to simplify the process. Investing in training and creating unified workflows is key to creating a seamless experience.
Although everyone agrees that creativity is crucial for business growth, many companies still struggle to generate innovative ideas and turn them into concrete solutions. Canva’s research found that only 22% of business professionals said their organization is “very successful” at identifying creative solutions to problems.
AI presents a huge opportunity to help teams generate ideas and bring them to life – in other words, to augment rather than replace human creativity. Combine AI with a focus on creativity, and tasks like creating visually appealing presentations, drafting eye-catching assets or creating personalized email marketing campaigns become not only faster but also more accessible, making it easier for all team members, regardless of their technical skills. working to convert ideas into reality.
As a result, business leaders can cultivate a more dynamic and collaborative workplace where team members feel encouraged to challenge themselves and employees can more easily maximize their impact.
Building a future-proof company
Companies around the world are grappling with how to best prepare their teams for the next wave of innovation. They recognize that investing in skills development and fostering a culture of adaptability and creativity is key to staying competitive. In recent years, we’ve experienced economic ups and downs, a pandemic-induced shift in the way we approach work, and rapid technological advancements – so for some business leaders, “future-proofing” may sound impossible.
While predicting tomorrow’s challenges is difficult, business leaders can – and should – build resilience and reduce stressors to be prepared for change. Executives are trying to find that sweet spot and balance improved innovation with tighter budgets – and empower teams to connect, create and collaborate to increase efficiency and productivity at work. As a result, emerging technologies such as AI are becoming more of a solution for forward-thinking organizations now more than ever.
Looking ahead, the companies that will thrive most will be those that leverage AI not only for operational efficiency, but also for cultivating a vibrant internal culture where creativity thrives. Those who recognize that technological innovation and creativity must go hand in hand will be best equipped to navigate the complexities of the modern workplace and achieve long-term success.
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This article was produced as part of Ny BreakingPro’s Expert Insights channel, where we profile the best and brightest minds in today’s technology industry. The views expressed here are those of the author and are not necessarily those of Ny BreakingPro or Future plc. If you are interested in contributing, you can read more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro