Wix, one of the top website builders, has teamed up with Agency Hackers to create a report with new insights into the future of marketing and digital agencies, based on input from more than 80 agency leaders. The new one Agency forecast report highlights some of the biggest issues and opportunities in the sector, which the report says agencies are approaching with great confidence.
In fact, according to the leaders surveyed, overall trust among agencies is 6.6 out of 10. That may have something to do with how they believe there are solutions to current challenges, even as those obstacles loom in the coming months . A very popular plan is to expand their activities into new areas; almost two-thirds, 62%, of respondents indicate that they do this.
“Agencies today are navigating a landscape that requires adaptability, creativity and strategic foresight, and this report explores how leaders are finding their place in this fast-paced, ever-changing landscape,” said Kobi Gamliel, Head of Agency Growth at Wix Studio. . “Identifying future trends is essential to an agency’s success, and at Wix Studio we help them stay ahead by innovating new products that not only help agencies keep pace with industry changes, but also improve quality and take efficiency of their services to the next level. Exit.
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Approaching new companies, no matter how confident, requires the right people on the team. That’s where agency leaders are struggling, with talent acquisition and retention cited as a critical issue by 72% of respondents. Finding people with the right talents and figuring out how to get them to join and stay at a company is a crucial task, one that has become both more important and more difficult.
Things only get more complicated with the changes in customer behavior explained in the Agency Forecast Report. Leaders at 55% of agencies said there is more demand for shorter contracts and project-based work than for long-term contracts. Clients want flexibility and are wary of commitment for whatever reason, making it harder for agencies to plan, especially when they need to keep in-demand talent on board for the next project.
The same percentage of agencies are making building relationships with current clients central to plans to encourage deeper, longer business commitments. Attracting clients interested in these long-term arrangements is also why three-quarters of agencies surveyed plan to increase investment in marketing to attract new clients and strengthen brand presence.
These strategies work for some agencies. The report shows that 42% of agencies claimed revenue growth in the past six months, likely linked to demand for digital services. As digital transformation accelerates across industries, agencies are under pressure to not only keep up with these changes, but also deploy new tools and technologies to enhance their service offerings.