Adobe Max 2024 has seen a series of major new updates to the company’s software suite – and while content creators and video editors have been well served with a range of AI tools for Photoshop, Premiere Pro and more, there have been developments for business users.
Starting today, Adobe GenStudio for Performance Marketing is available, making it easier for marketing teams to collaborate on creating genAI assets and learning from AI-enhanced insights.
“With GenStudio for Performance Marketing, brands have a single self-service application to create paid social ads, display ads, banners, marketing emails and more using pre-approved, on-brand content,” it said company.
What is Adobe GenStudio for performance marketing?
Part of Adobe Experience Cloud, GenStudio is an AI-first content marketing tool designed to create and collaborate on marketing materials. The newest addition to the space, GenStudio for Performance Marketing, allows users to work on a wide range of assets and campaigns
Finding the right content is made easier with the addition of a content library for pre-approved, on-brand assets, as well as the ability to edit existing content or create new, brand-appropriate, commercially safe media to help scale content production. The application naturally supports Firefly, among other third-party AI tools and LLMs to speed up the production of emails and online ads.
Because data is the lifeblood of modern businesses, GenStudio for Performance Marketing will also let users view key performance metrics and insights, while AI can ‘read’ image and video elements to help understand and target future content that appeals to specific audiences to make size.
Users can also expect future integrations with Meta, TikTok and Snap, and the Adobe Journey Optimizer, allowing teams to publish directly to platforms via the social media marketing tool.
“Delivering impactful global campaigns depends on the ability to bring marketing and creative teams closer together, with generative AI-powered workflows that eliminate cumbersome and inefficient processes,” said Varun Parmar, general manager of Adobe GenStudio.
“Adobe GenStudio for Performance Marketing enables creatives to focus on delivering deep creative designs that strengthen a brand, while empowering their marketing colleagues to create the wide range of content variations needed to drive customer engagement, personalization and conversion. “
In addition to the new GenStudio for Performance Marketing, Adobe also recently announced major updates to Adobe Express, designed to optimize workflows for marketing teams. Highlights include add-ons for TikTok, cloud storage services including Google Drive and OneDrive, and AI-generated music and script-to-video tools. Conversely, Express add-ons will also be available in ChatGPT, HubSpot, Slack, and Box.
Users can learn more about Adobe GenStudio for Performance Marketing by clicking here.