LG and Samsung have announced plans to launch fully transparent televisions in what could be the next leap in TV technology.
South Korean electronics manufacturer LG announced its wireless see-through device at CES 2024 in Las Vegas on Monday.
Before the conference rooms opened to the public, the company rolled the 77-inch wireless screen onto the stage during a press conference on Monday morning.
Billed as 'the world's first 4K, wireless, transparent OLED TV', the LG Signature OLED-T is built to sit in the middle of a room and look like a translucent pane of glass when not in use is.
LG and Samsung have announced plans to launch fully transparent televisions in what could be the next leap in TV technology (Photo: LG's new TV is showcased at CES in Las Vegas)
LG wheeled the 77-inch wireless display onto the stage during a press conference on Monday morning
LG's Zero Connect Box frees the TV from the wall, the company said. This is largely true, as the TV still requires a power cord. But there are no messy HDMI cables between the box and the screen
When enabled, viewers can keep it transparent, like a window with a movie playing, or make it opaque so that the wall behind it is no longer visible.
“OLED T creates a feeling of openness,” says LG's Frank Lee. The TV no longer has to dominate the room. This strengthens the relationship between the TV and the space it occupies.'
This transparent block is meant to be more than just a screen, he said.
“OLED T also becomes a design object,” Lee said.
'You can place it in locations that were previously unthinkable; a modular solution that gives you different ways to install it seamlessly.'
The TV doesn't have any cables to worry about, he said.
LG's wireless transmission box stays close to the wall and beams image and sound to the screen, so it can be moved freely or placed in the center of the room.
The Samsung TV has no hassle with cables. But its unit is not available to the public and the company's exhibit is essentially a concept model
The transmission box (bottom right) remains plugged into the wall, while the OLED T can be placed nearby. The box transmits audio and image to the screen via a 60 GHz wireless antenna
These two components should be placed within approximately 30 feet of each other
Samsung's transparent display at CES used microLED display technology, which the company says produces a superior image compared to other transparent displays on the market
The company claims that its new Alpha 11 chip, installed in the OLED T, uses AI to deliver a 70 percent improvement in graphics performance and 30 percent faster processing speed compared to the previous generation chip.
Competitor Samsung also unveiled a transparent screen at the consumer electronics show, but it was a floor display and not an actual product that consumers can buy.
LG hasn't announced a price yet, but if you go by the $87,000 price tag for its 65-inch wireless 8K OLED TV, it could easily be over $100,000.
LG's Zero Connect Box frees the TV from the wall, the company said.
This is largely true, as the TV still requires a power cord. But there are no messy HDMI cables between the box and the screen.
The transmission box remains connected to the wall, while the OLED T can be placed nearby. The box transmits audio and image to the screen via a 60 GHz wireless antenna.
These two components should be placed within approximately 30 feet of each other.
Samsung's transparent display at CES used microLED display technology, which the company says produces a superior image compared to other transparent displays on the market.
But its unit is not available to the public and the company's exhibit is essentially a concept model.