Box logs Adobe Express for image editing tasks
- Box and Adobe Express sign partnership agreement
- The partnership aims to streamline content creation workflows
- Adobe Express allows Box users to create high-quality content with advanced AI tools
Adobe and Box have announced a new partnership that will make content creation easier than ever for business users.
The deal makes Adobe Express the default image editor in Box’s online content creation service, giving users access to a much more powerful and broader platform.
The move also brings editing images, creating presentations and managing digital assets directly in Box, meaning users no longer have to switch between multiple applications to perform tasks such as cropping and resizing images, adding filters and removing distracting objects and backgrounds. .
Partnership between Box and Adobe Express
“Today, every enterprise is feeling the pressure to create more content to engage audiences across a growing number of internal and external channels,” said Govind Balakrishnan, SVP of Adobe Express & Creative Cloud Services.
“By integrating Adobe Express directly into Box, we’re helping businesses close that gap and meeting millions of business users where they work with intuitive, world-class creative tools and AI they can trust.”
Adobe Express will also introduce the company’s generative AI tool Firefly, meaning teams can create AI-powered content within the Box platform.
The two companies say businesses can maintain a competitive advantage by reducing the time it takes to create, review and approve content. For example, marketing teams can quickly edit footage for their campaigns and tailor social media content to different markets, while HR departments can create training materials and update internal communications, and sales teams can develop presentations personalized for their audiences.
The news is the latest step in the collaboration between Adobe and Box, with Adobe Document Cloud, Adobe Experience Cloud and Adobe Creative Cloud already integrated into the platform.
“As companies increase the amount of content they create, Box uses AI in our secure ecosystem to drive collaboration, reduce content proliferation and manage risk,” said Aaron Levie, CEO of Box.
“We’re excited to work with Adobe Express to enhance what we can offer with the world’s best creative tools and AI that’s commercially safe. As a result, every Box customer and user will have the ability to easily create, collaborate on, and securely manage digital media in a single, secure Intelligent Content Management platform.”