Bella Hadid gets festive in vibrant red sweater and denim jeans at Orebella pop up in NYC

Bella Hadid embraced the holidays when she donned a festive ensemble while visiting an Orebella pop-up store in New York on Saturday.

The model, 28 – who made waves with a guest appearance on Yellowstone – had a blast in the store in support of her perfume line which launched in May this year.

In a video filmed in the storethe beauty also took the time to chat In Style about her ins and outs for the coming new year.

Hadid showed off her curves in the video in a low-cut, red button-up sweater and light wash jeans.

She stepped out in red heeled sandals and covered in a long white coat that fell to her ankles.

Bella’s dark hair was parted in the middle and styled straight so that it fell effortlessly down past her shoulders.

The model’s makeup looked natural but camera-ready, and she wore oval-rimmed glasses and gold earrings.

Hadid smiled brightly as she greeted fans upon arrival at the pop-up, also stopping for a quick photo session to show off her ensemble.

The media personality launched Orebella seven months earlier and four fragrances are available to consumers: Nightcap, Window2Soul, Salted Muse and Blooming Fire.

Orebella, pronounced “aura-bella,” is also alcohol-free and based on essential oils designed to moisturize while delivering a long-lasting scent, according to the website.

The products are not tested on animals and vegan, but also claim to be suitable for sensitive skin, such as Hadid’s.

“I started about five years ago, and fragrances and oils were just something I did for myself and for my mom, but mostly just when I had time after work.” she said Harper’s Bazaar for the May issue.

I was already preparing different essential oil blends in my house using the farm’s lavender,” she explained.

“I went to our little health food store and bought the weirdest, most unique essential oils I could find.”

She continued, “And that started my nose getting excited and intrigued about the future of what fragrance could be.”

The model – who suffers from Lyme disease – said: ‘Creating Orebella was the best form of therapy.’

‘Mainly just using my brain again and educating myself on different things and knowing the business behind it all, but also being able to stay true to who I am.’

And during her interview with InStyle at the final event of the weekend, the Kin Euphorics co-founder explained that she will give up drinking while on the phone by 2025.

The supermodel has been sober since late 2022 – and has spoken openly about her past journey.

“We must enter the new year in a progressive, happy, healthy and energetic way,” she warned her fans in conversation with the outlet on Saturday.

“I realized that every time we wake up on the first day of the new year, we don’t feel very good, so let’s change that this year and have a happy and beautiful New Year’s Eve and New Year’s Day.”

The dark-haired beauty advised followers to follow her example and try to “just be comfortable every day.”

She also encouraged them to try new things, saying, “I want you to try something every week that you’ve always wanted to do because… everything is embarrassing and life is too short not to try.”

The idea of ​​starting Dry January a little earlier was well received by several commenters, including one who wrote: ‘Sober sisters!!’

Last July, Hadid revealed to her fans in an update on Instagram that she had been sober for 10 months.

At the time she had written: ‘I am so proud of everyone who made it through the dry July period. With Kin and a lot of self-love, I have been off alcohol for almost 10 months!’

“I’m so proud of everyone who discovers their sobriety. Or someone who had the courage to open up for Dry July!’

During an earlier interview with In Style Before quitting alcohol completely in 2022, Bella explained to the outlet why she started distancing herself from it.

“Over the years, I’ve always found myself turning to alcohol when I had low energy or when my fears flared up.”

‘I’ve really cut back on my alcohol consumption this year and made brain care my ultimate priority.’

The star added at the time: ‘Moderation is everything to me. Although I rarely get ‘drunk’ anymore, I have completely stopped drinking strong alcohol…’

‘I have learned what my body can and cannot handle. I’m a ‘have a glass of champagne and go home.’