Red Bull Arena becomes Sports Illustrated Stadium in 13-year naming rights deal

Red Bull Arena has become Sports Illustrated Stadium in a 13-year partnership deal announced Wednesday by the Major League Soccer runner-up.

The football-specific stadium with 25,000 seats was called Red Bull Arena since its opening in 2010. It is home to the MLS team owned since 2006 by Red Bull GmbH, which also controls RB Leipzig in the German Bundesliga and Red Bull Salzburg in Austria. .

The location is intended as a training location during the 2026 World Cup for teams preparing for matches at MetLife Stadium in East Rutherford, New Jersey.

Sports Illustrated Tickets will become the official ticket partner for all events at the stadium from 2026. That includes all Red Bulls and NJ/NY Gotham FC home games, as well as international soccer matches, youth events, concerts, viewing parties and other events at the stadium.

The Red Bulls lost 2-1 to the Los Angeles Galaxy in the MLS Cup championship on Sunday.

Authentic Brands Group owns the Sports Illustrated brand. Sports Illustrated Tickets launched in 2021.