The new supermarket charging $17 for a SMOOTHIE – and Aussie influencers can’t get enough of it

An Australian dupe of an American supermarket to the stars has influencers digging deep into their pockets to pay the eye-watering prices.

Evra Marketplace in Newstead in inner-city Brisbane opened its doors for the first time last week and many customers have already compared it to the upmarket Erewhon supermarket in Los Angeles.

The store stocks health products and hot and cold takeaway meals, paid by the gram, similar to Erewhon, a favorite among A-list celebrities including Kendall and Kylie Jenner, Hailey Bieber and Australian expat Miranda Kerr.

Among products like “memory-enhancing” mushroom sprays, seaweed flakes and $1,000 vinegar, their range of $17 smoothies has already proven to be a fan favorite, despite the high price tag.

Evra’s website claims that its smoothies contain “carefully selected ingredients without gums and other fillers for maximum health benefits.”

The bestseller is the Playa Papaya with an extensive list of ingredients, including maca, hemp seeds, cacao nibs, nut butter and coconut kefir.

Superfoods such as CBD, creatine, mushrooms, collagen peptides, colostrum and nut butters can also be added to the smoothies for $1 each.

The store has been inundated with online praise from local health and fitness influencers who have taken to social media to claim that the store is close enough or even better than its American counterpart.

Influencer Madeleine Storace told TikTok followers that she returned to Evra twice on opening day to enjoy the selection of hot dishes.

“I’m so glad I don’t have to fly all the way to LA for this,” she said.

“I’ve been to LA, and it looks so similar, the shelves look the same, the fruit looks the same.”

‘No, the buffalo cauliflower was even tastier than the real Erewhon!’

In the video, Ms. Storace ended up “spending a pretty penny” — more than $60 — on just over a pound of food from the hot bar, but she claimed it was “so worth it.”

Fellow influencer Sarah Watson was also proud to show off her smoothie purchase.

“In my smoothie era,” she captioned the photo.

Among the fan favorites in the first week were the $17 range of smoothies (pictured), which many influencers are already raving about

But not all customers are enthusiastic about Evra.

One resident described the store, and the smoothies in particular are “definitely a bit expensive… but they’re a bit of a status symbol.”

Customers can also purchase fresh produce sourced from Evra’s “state-of-the-art rooftop farm,” which is advertised as “chemical-free, pesticide-free and preservative-free.”

While many online are stunned by the awards, Evra co-director and chef Kelvin Andrews called the opening week a success.

“We have created a space where the community can come together to enjoy fresh, sustainable food while supporting local farmers and producers,” he told the Courier Mail.

Australian influencers inspired by Erva’s American counterpart, Erewhon, have praised the store for being close if not better. In the photo, Madeleine Storace is enthusiastic about the buffalo cauliflower

Mr Andrews added that we need to ‘unlearn what we have been taught about food and relearn old farming techniques’.

“Our rooftop farm, marketplace and menu reflect our core values ​​of quality, integrity and connection to the land.”

The store’s website then promotes the pantry as an “extension of a life well lived” by connecting customers to “products defined by quality, sustainability and ethical sourcing.”

‘Our space serves as a portal to discovery, encouraging exploration, learning and a deeper connection with every aspect of daily life, offering you the opportunity to make informed choices about what you put into your body, what you choose for always benefits from it.’