Seven executive admits Dream Home was a failure as Chris Brown’s high-profile signing fails to boost network’s fortunes: ‘Didn’t knock it out of the park’
A Channel Seven executive has revealed the real reason why Dr. Chris Brown was stopped.
Seven Chief Content Officer Brook Hall said the series had not met their expectations following the network’s high-profile signing of the famous vet.
“The numbers were solid, but did they knock it out of the park? No. We definitely learned something from it, which you often do with new formats,” Hall said Television tonight.
They added that the series may have been renewed in previous years, but with so many shows to choose from, some tough decisions had to be made, leading to the cancellation.
“Probably in previous years it would have been an immediate innovation, but in designing all the shows from the audience’s perspective, we only had to make a few decisions,” Hall said.
“We had to find a space for Stranded on Romantic Island, a new format that has not yet aired in the area. Something had to move for financial reasons.’
A Channel Seven executive has revealed the real reason why Dr. Chris Brown was stopped
It follows reports that Brown’s new duties at Seven have been revealed after the show was cancelled.
The TV presenter, 46, will continue to host Dancing With The Stars alongside co-host Sonia Kruger, while she shoots a new animal adventure series called Once In A Lifetime.
It was announced on Seven’s Upfronts on Wednesday that Brown will take ‘global wildlife journeys’ with Australian stars such as Amanda Keller, Mick Molloy, Matt Preston and Kate Ritchie in his new show.
Dr. Chris was the frontman of Dream Home when it hit the screens earlier this year, after jumping from Channel Ten, where he was the host of I’m A Celebrity… Get Me Out Of Here!
Seven Chief Content Officer Brook Hall said the series had not met their expectations following the network’s high-profile signing of the famous vet
Ny Breaking Australia announced earlier this week that the network had no plans to include the reality renovation show in its 2025 line-up.
‘Unfortunately, Dream Home, which announced the casting for season two midway through last year, has had the rug pulled out from under it. It wasn’t the dream show Seven wanted,” an insider claimed.
The show was by no means a ratings disaster for Seven, as its May premiere delivered a total national TV reach of 2,253,000.
However, its popularity had waned as the series progressed, with the finale attracting just 807,000 national viewers.
Although smaller, the Dream Home final still beat MasterChef on Ten, which attracted 689,000 viewers that week, and Olympic Specials on Nine, which attracted 679,000 viewers.
They added that the series may have been renewed in previous years, but having so many shows to choose from meant some tough decisions had to be made, leading to its cancellation