Netflix, Max and Disney Plus lose points in new streaming surveys as two rivals gain popularity
You might think that declining subscriber satisfaction with the top streaming services was a given in light of rising subscription prices, the introduction of more ads, and increasing account restrictions, but new research suggests it has more to do with customers less being satisfied with what is available. current.
A recent TiVo survey of nearly 5,000 people in the US and Canada shows that subscribers are increasingly fed up with the quality of content available, reports Ars Technica. This trend has only become more apparent over the past three years, with respondents’ ability to find ‘moderate to good’ things to watch falling from 78.6% in 2022 to 74.5% in 2024.
What’s most interesting is which services subscribers are most dissatisfied with. A CableTV.com survey from early this year that surveyed a similar group of participants found that Disney Plus, Hulu, Max, Netflix and Paramount Plus have all seen satisfaction ratings decline this year – and that’s no surprise with every platform subscription prices will increase in 2024.
The outliers of this trend? Apple TV Plus, Peacock and Prime Video have all improved since 2023, with Apple TV Plus and Peacock in particular posting consistent gains since the same surveys were conducted in 2022 and 2021. That confirms a trend first revealed by a Whip Media survey 2023 showed: showing that smaller platforms are gaining more subscribers than their established rivals.
Is the Peak TV era over?
FX Networks boss John Landgraf has been predicting the end of the peak TV era since 2022. He speculates that streaming services would have to start controlling spending before the writers’ strikes completely undermine production in 2023 and there are signs of that increasing decline in originals. being made have only grown.
Since then, we’ve seen more killer decisions from all the major streamers, most notably Netflix, which has ramped up its cancellations in 2024 — but that doesn’t mean you should ignore this one completely: Here are seven canceled Netflix shows that are still worth watching to view.
But the biggest confirmation we’ve had that streaming services are no longer investing as much as they are in original movies and shows is that the number of new scripted series being released has fallen for the first time in a decade, according to FX Research.
My biggest takeaway from this temperature check of the streaming space is that the giants need to change their strategies. Raising prices, advertising and bundling won’t convince subscribers – even if we don’t think we complain enough – the content will.
This is where Netflix could really take a page from its smaller rival’s playbook. The strategy of quantity over quality appears to have run its course, industry insiders say Bloomberg that “most people in the movie business think Netflix doesn’t make good movies” and looking at some of the recent movies, I’m not entirely shocked. It’s high time we come Stranger things And Black mirror back.