I’m constantly finding songs I love on social media, so this new Instagram feature is music to my ears
Instagram and Spotify jointly announced a new feature that will allow users to add songs from their Instagram feed to their Spotify library.
Now users can add the songs attached to stories or posts to their Spotify library, first by tapping the song title for information and then tapping the Add button adorned with the Spotify logo.
In a note 9to5MacSpotify said: “We know music is all around you and sometimes that means right on your social media feed. That’s why, starting today, Spotify is excited to unveil a new integration with Instagram that makes it even easier to capture and add songs directly to Spotify from Instagram with just one simple tap.”
Instagram has been allowing users to add music to stories and posts for years, with a robust music library from both major labels and independent artists – but this is the first time we’ve seen the platform partner with a major streaming service in this way.
To access the new feature, users must link their Instagram and Spotify accounts. Songs are added to the user’s Liked Songs playlist and user library.
TikTok, which also has a music library supported by a wide variety of distributors, launched similar integration with streaming services in 2023, but notably includes support for Apple Music and Amazon Music.
However, this isn’t the first time we’ve heard about a partnership between Instagram and Spotify – reports of a continuous sharing feature surfaced in Augustwhere a user’s Instagram Notes indicator would be used as a ‘now playing’ tab, but this feature has not yet been released.
Instagram integrates Spotify – our verdict
As a music lover and user of both Spotify and Instagram for the past decade, I couldn’t be happier with this new integration. This is the kind of handy feature that really saves people time, especially considering how much music promotion is now done on social media.
I can’t tell you how many times I’ve seen an artist pop up in ads between stories or on my main feed, only to go to Spotify and find the spelling of the act’s name wrong while searching – only to find my name The Instagram feed had been revamped, transferring my hopes for new songs to the digital ether.
This feature is a win-win for listeners and artists, as it should seemingly make it much easier for new fans to participate in promotional posts without interrupting their social media session.
So whether you’re in the mood for mobile crate digging, or just want to find some new tunes while browsing memes, I think this is a feature that people will really find useful.
The global rollout of Instagram and Spotify integration is underway, so make sure both apps are up to date to the latest version. For the latest news on social media features and smartphone software, check out our phone coverage.