Netflix sales are rising again thanks to a streaming boom
Netflix looks set to report another quarter of double-digit revenue growth this week as it extends its lead over rival streaming services.
The US giant is benefiting from initiatives such as limiting account sharing, which requires viewers to pay to watch their shows such as Bridgerton instead of using a borrowed password.
It’s paying off: the US giant is taking advantage of initiatives including a restriction on account sharing – forcing viewers to pay to watch their shows like Bridgerton
It also made gains in non-English speaking markets.
Cheaper subscriptions with ads also help.
Analysts at AJ Bell said: ‘The slowdown in subscriber growth in 2022 is just a distant memory.
“Netflix shares have more than tripled, confirming investors’ view that the company is the winner in the streaming wars.”
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