Doctors sound alarm over insanely popular Crumbl cookies that have 1,200 kcals a piece: ‘Diabetes in a box’

A rising cult cookie brand is making waves with its surprisingly high-calorie, high-sugar offering.

Utah-based company Crumbl has released a new flavor that contains 1,130 calories, which is four and a half times more than a glazed Krispy Kreme donut.

Crumbl’s $4 Brownie Sundae — which has become a viral hit — also contains 10 grams of sugar, three times the CDC’s total daily recommended amount for an adult man.

Boston-based food policy expert and Northeastern University professor Dr. Darin Detwiler told DailyMail.com that the nutritional values ​​are “alarming” given the popularity of the cookies.

Since launching in 2017, Crumbl has expanded to more than 800 locations worldwide, making it the fastest-growing cookie company in the US, and social media videos of fitness influencers quickly gobbling them have racked up millions of views.

Dr. Detwiler said that while the cookies fit into “an occasional indulgence, regular consumption of products with so much sugar, saturated fat and calories can be detrimental to overall health.”

He continues, “Cookies and ultra-processed foods like these are the root cause of America’s health and obesity problem.

“If these cookies were firearms, they would be illegal.”

Many people on social media have also labeled the Crumbl cookies as “diabetes in a box.”

Crumbl’s Brownie Sundae — consisting of a “gooey” brownie, “velvety” vanilla mousse, hot fudge, rainbow sprinkles, and “a cherry on top” — is currently only available at select stores, with the Las Vegas outpost being one of the locations.

While it’s the most calorie-dense dessert currently offered at Crumbl, the dessert brand’s other offerings are also impressive.

The second most calorie-dense option is the Tres Leche Cake, which serves up 970 calories per dessert, thanks to a combination of fluffy vanilla cake, tres leches sauce, and whipped cream.

Meanwhile, two new seasonal favorites – caramel apple and maple cream sandwich – provide 860 calories each.

Even the simplest recipe – a milk chocolate chip cookie – contains 730 calories.

The lowest calorie offering currently on Crumbl’s menu is the seasonal pumpkin chocolate chip, with each full round containing 470 calories.

Dr. Detwiler says desserts don’t have to be calorie-free, but ideally a dessert serving should contain between 200 and 400 calories, “providing indulgence without contributing excessively to daily calorie intake.”

A popular sweet treat that falls into this category is the Dunkin’ Donuts glazed donut.

One donut contains 240 calories, 11 g of fat and 13 g of sugar.

Despite the health concerns surrounding Crumbl cookies, TikTok is being flooded with people sampling their offerings as part of a growing food trend.

Many content creators post reviews of the flavors daily, with new releases generating the most hits.

TikToker @cillastyle reviewed Crumbl’s new chocolate sundae brownie and gave it a big thumbs up.

In her video review, she tells viewers, “The middle is so gooey and fudgy, it’s so delicious… this is a 10 out of 10 for me.”

In the same way, @morganchompz gives Crumbl’s caloric delivery a rave review.

She says, after trying the hefty square: ‘This is impressive, it really tastes like brownie sundae and stuff.

‘I’m really impressed. The brownie itself is fudgy, soft and chewy, every element is good. It’s collaboration.’

Dr. Detwiler told DailyMail.com that while Crumbl offers ‘transparent’ nutritional information on its website, the way it is presented could mislead customers.

Each label first lists the nutritional values ​​per serving, while this is only a fraction of the actual dessert.

Dr. Highlighting this as an ‘opportunity for misinformation’, Detwiler added: ‘Without clear labelling, consumers may underestimate the caloric and nutritional value, which is particularly concerning with oversized portions like Crumbl’s.

‘Additionally, in any fast-growing food company, there are potential risks of supply chain fraud (mislabelling of ingredients) or food safety deficiencies, especially if the brand is growing faster than its ability to maintain strict quality controls.’

Part of its USP is that it offers a unique weekly changing menu, with six new flavors and, according to the website, sells more than a million cookies a day.

DailyMail.com has contacted Crumbl for comment on its products and nutritional values.