The king of noise-cancelling earbuds is back: Meet Bose’s all-new AirPods 4 rivals with 8.5 hours of battery life

Just before Apple’s AirPods 4 hit stores on Friday, September 20, 2024, Bose is unveiling a new pair of earbuds with an identical price tag of $179 / Ā£179. Unlike the noise-cancelling AirPods 4, the new Bose QuietComfort Earbuds have seal-style eartips that seal around your ears, combining that feature with a promised long battery life and strong active noise cancellation.

First, a quick history lesson. While these may bear the Bose QuietComfort Earbuds name, theyā€™re not a new generation of the QuietComfort Earbuds Ultra or an update to our pick for Best ANC, the QCE2, which are unfortunately no longer officially sold by the brand. These new QuietComfort Earbuds have a more mid-range price point and are likely the spiritual successor to the Sport Earbuds from years ago.

Furthermore, these are the entry points to the Bose earbud lineup below the $299 Ultra Open Earbuds or $299 QuietComfort Ultra Earbuds. These are most similar to the latter with a slightly oversized look and a design that incorporates earbuds. Now, if Bose’s mid-range QuietComfort earbuds have already sold them to you, they are now available to order, but below we explain what is new.

(Image credit: Bose)

While the Bose QuietComfort Earbuds are similar in price to Appleā€™s AirPods 4, these earbuds take a completely different approach. Starting with the design, Bose has stuck with a slightly oversized look that protrudes from the ear and lets you proudly show off your color choice. You can choose from Black, White Smoke, or Chilled Lilac. Featuring silicone ear tips and a stability band, the QuietComfort Earbuds are definitely not open-ear and aim to create a complete seal around your ear canal.